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Advance Ticket sales soar in new look Ebor

Story Published: 17 August 2010

Juddmonte at Ebor 2010Advance ticket sales for the Welcome to Yorkshire Ebor Festival have set a new record - up 12% on last year's record figures.

The Festival which runs from today (Tuesday) to Friday, is titled sponsored for the first time in its 167 year history by Welcome to Yorkshire. The increase in ticket sales is why the racecourse signed a deal with the county's tourism agency - an attempt to widen awareness of the Festival.

Gary Verity, chief executive of Welcome to Yorkshire, said: "We have been high profile in our sponsorship of the Festival as can be seen by the banner hanging from the Ebor Stand. We want as many people as possible to come racing in Yorkshire, enjoy Yorkshire and all its hospitality and return to Yorkshire in the future, so record advance numbers is great news for everyone involved!"

It is hoped that the strong advance sales will result in a new attendance record for the four day format of the Festival.

Last year's Festival welcomed over 80,000 racegoers to the event and it already provides a significant boost for tourism and hospitality businesses across the county. An independent economic impact study conducted by York University valued the role of the racecourse at £44million a year.

Yorkshire will be seen worldwide this week as footage of the Festival will be broadcast internationally by BBC Worldwide. It will also be live on Channel Four to domestic audiences.

Speaking on behalf of the team at York, William Derby, chief executive and clerk of the course, said: "We are delighted our partnership with Welcome to Yorkshire is already bearing fruit.

"The investment that we make in prize money and facilities for racegoers means that we can represent this wonderful county with pride and I look forward to a successful first ever Welcome to Yorkshire Ebor Festival."         

 

ENDS

Editors' Notes: 

  • Welcome to Yorkshire is the official tourism body for Yorkshire, working to grow the region's visitor economy.
  • Welcome to Yorkshire is funded by Yorkshire Forward, the Regional Development Agency charged with improving the Yorkshire and Humber economy.
  • Welcome to Yorkshire is the driving force of Yorkshire's tourism industry. Key facts include:
  • - Tourism in Yorkshire is worth £6.5 billion annually
  • - The region's industry employs a quarter of a million people
  • - There are 209 million visits to Yorkshire each year

 

  • York Racecourse is proud to have been voted as Racecourse of the Year 2009 by the Racehorse Owner's Association and to have retained the accolade of most popular flat course with the members of the Racegoers Club. 
  • Over the course of the 2009 season over 320,000 racegoers attended York racedays with over 80,000 visiting the Ebor Festival. 
  • The course itself is a circuit of just over 2 miles in distance and is on land known as the Knavesmire; it has played host to race meetings since 1731 
  • Each day of the Welcome to Yorkshire Ebor Festival has a Group One contest, a term used to designate the best races of their type on a global comparison; Tuesday has York's richest race the Juddmonte International offering £693,500 in prize money; Wednesday has the Festival's most famous race the totesport Ebor; Thursday is Ladies Day and has the richest all age race for fillies, the Darley Yorkshire Oaks and Friday has the fastest race of the season, the Coolmore Nunthorpe.

For further information please contact:

Andrew Denton - Welcome to Yorkshire, press officer

Email: adenton@yorkshire.com                                       

DL: 0113 322 3537; Mobile: 07769 257383

James Brennan - York Racecourse, head of marketing and sponsorship

Email: james.brennan@yorkracecourse.co.uk

DL: 01904 683940; Mobile: 07812 961140