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Welcome to Yorkshire

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Bright Future for Welcome to Yorkshire as Funding Agreed

Published: 19 January 2011

Sutton Bank, North Yorkshire Yorkshire Forward and Welcome to Yorkshire have jointly agreed to maintain Welcome to Yorkshire's funding at £10 million for the next year, helping to ensure a lasting legacy from one of their major and most successful investments.

The decision is good news for Yorkshire's tourism industry, which has already grown in value from £5.9bn to almost £7bn, since the launch of Welcome to Yorkshire on the back of the development agency's decision to invest £30 million pounds in the visitor economy from 2009 to 2012. 4000 new jobs have been created in the industry. Yorkshire Forward recognised that tourism was a vital part of the Yorkshire economy and had huge potential to grow. It is already the third biggest sector

The investment for 2011/12 means the continuation of high impact marketing campaigns and the development of festivals and events, as well as support for the many thousands of tourism businesses across the county to develop their product and skills. It gives Welcome to Yorkshire a sound springboard on which to develop a new funding model beyond 2012.

Thea Stein, chief executive of Yorkshire Forward, said:

"Yorkshire Forward and Welcome to Yorkshire have always shared the same objective. This is to continue the excellent work the organisation has carried out in supporting and developing the Visitor Economy - a vital component of the region's economic success. I am delighted that we have been able to work together in a very challenging funding environment to reach a solution which will achieve this objective in the coming year."

Gary Verity, chief executive of Welcome to Yorkshire, added:

"We are delighted to be entrusted with continuing the job of promoting Yorkshire and developing tourism. We have already seen the impact of investment in high profile marketing, both in terms of increased visitors to the county and in changing perceptions of Yorkshire as a place to visit, work or invest in. Visits to Yorkshire are up 22% since Welcome to Yorkshire was launched. For every £1 invested by Yorkshire Forward in the industry it has delivered £40 back into the Yorkshire economy."

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Editors' Notes:

Welcome to Yorkshire is the official tourism agency for Yorkshire, working to grow the county's visitor economy.
Welcome to Yorkshire is funded by Yorkshire Forward, the Regional Development Agency charged with improving the Yorkshire and Humber economy.

Key facts include: