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Leeds band strikes chord on national TV

Published: 15 April 2011

The Sunshine Underground and tourism in Yorkshire both have a bright futureA Leeds indie band is set to strike a chord with tourists after providing the soundtrack for a national TV advert promoting Yorkshire.

The Sunshine Underground's memorable and catchy ‘Put You In Your Place' has been chosen by Welcome to Yorkshire - the county's official tourism agency - to be the theme tune to the latest round of TV adverts.

The TV ads, based on the strapline of ‘So much, so near, so different - have a brilliant Yorkshire', cut images of some of the county's biggest and most varied destinations and attractions to the band's track as part a national marketing campaign to attract even more visitors.

Gary Verity, Chief Executive of Welcome to Yorkshire, said: "The Sunshine Underground's track is fresh, vibrant and memorable - all of which describe just some of the county's great characteristics.

"We think they will continue to thrive and have a very bright future - as their name suggests - and that mirrors our feelings for tourism in Yorkshire. We know TV advertising has a huge impact on visitor numbers, which helps us in our work to drive up visitor numbers by 5% year-on-year."

Craig Wellington, lead singer of The Sunshine Underground said: "It's great to have this opportunity to help promote Yorkshire and put something back into the county that's been so supportive of our band since day one."

The advert launched on Monday in the 7.45pm primetime slot on ITV 1, following Welcome to Yorkshire's Y 11 event in Leeds - the UK's biggest tourism conference - where the agency announced its major campaigns for the coming year to promote the county.

To see the advert, which features attractions from across Yorkshire, visit www.yorkshire.com/tvad


- ENDS -


Editors' Notes:
• Welcome to Yorkshire is the official tourism agency for Yorkshire, working to grow the county's visitor economy.
• Welcome to Yorkshire is funded by Yorkshire Forward, the Regional Development Agency charged with improving the Yorkshire and Humber economy.


Key facts include:
• Tourism in Yorkshire is worth £7 billion annually
• The county's industry employs almost a quarter of a million people
• There are 216 million visits to Yorkshire each year

For more news and a free image bank www.yorkshire.com/mediacentre

For further information contact:


Graham Poucher - Press Officer
Email: gpoucher@yorkshire.com
Direct Line: 0113 322 3578
Mobile: 07805 958728

Beverley Richmond - Press Officer
Email: brichmond@yorkshire.com
Direct Line: 0113 322 3507
Mobile: 07769 257380

For more information on the band and interviews contact:

charlie@city-rockers.com