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The sky's the limit for Yorkshire's tourism stars

Published: 28 April 2011

The search for Yorkshire's tourism stars is on. Welcome to Yorkshire is inviting tourism businesses from across the county to enter the White Rose Awards 2011, Yorkshire's biggest and most spectacular tourism awards.

The awards highlight the shining stars in Yorkshire tourism at a glittering black-tie ceremony. Referred to as the Oscars of the tourism industry, this year there are 16 categories and for a selection of White Rose Awards winners there will be the exciting opportunity to compete on a national scale as they go through to the Enjoy England Awards for Excellence 2012.

Gary Verity, chief executive of Welcome to Yorkshire, said: "It's been an amazing start to the season with many businesses telling us they are taking more bookings than last year, which is indicative of the quality of tourism services we have in Yorkshire. The White Rose Awards recognise those businesses which aim for excellence and are proud to offer visitors to Yorkshire that something extra special. So whether you have an amazing attraction, you offer fabulous food and drink or have guest accommodation which is out of this world you need to enter these awards."

Winners will be chosen by an independent panel of judges.

Barbara Woroncow, Independent Chair of Judges, is encouraging businesses to enter: "No matter how large or small, this is a real opportunity for tourism businesses to raise their profile, gain recognition for their hard work and show the rest of the UK why Yorkshire is such an amazing destination."


There are a total of 16 categories in the White Rose Awards 2011:
1. Bed & Breakfast / Guest Accommodation of the Year
2. Business Tourism Award
3. Large Hotel of the Year
4. Outstanding Customer Service Award
5. Small Hotel / Townhouse of the Year
6. Sustainable Tourism Award
7. Tourism Event of the Year
8. Yorkshire Pub of the Year
9. Best Tourism Experience of the Year
10. Caravan Holiday Park & Holiday Village Award
11. Large Visitor Attraction of the Year
12. Self Catering, Cruisers & Serviced Apartments Award
13. Small Visitor Attraction of the Year
14. Taste of Yorkshire Award
15. Visitor Information Award
16. Yorkshire Restaurant of the Year

Application forms and categories can be downloaded at www.whiteroseawards.com

The deadline for all entries is 31st May 2011.

- ENDS -

Editors' Notes:


FULL LIST OF WHITE ROSE AWARDS WINNERS 2010

Bed & Breakfast / Guest Accommodation of the Year - 17 Burgate, Pickering www.17burgate.co.uk

Small Hotel / Townhouse of the Year - The Feversham Arms Hotel & Verbena Spa, Helmsley, North Yorkshire www.fevershamarmshotel.com

Large Hotel of the Year - The Leopold Hotel, Sheffield www.leopoldhotel.co.uk

Taste of Yorkshire Award - Silversmiths Restaurant, Sheffield www.silversmiths-restaurant.com

Small Visitor Attraction of the Year
The Walled Garden at Scampston, Malton www.scampston.co.uk

Large Visitor Attraction - RHS Garden Harlow Carr, Harrogate www.rhs.org.uk/harlowcarr

Yorkshire Pub of the Year - The Milestone, Sheffield www.the-milestone.co.uk

Access for All Tourism Award - The Deep, Hull www.thedeep.co.uk

Sustainable Tourism Award - RHS Garden Harlow Carr, Harrogate www.rhs.org.uk/harlowcarr

Self Catering, Cruisers and Serviced Apartments Award - The Dovecote Barns, Kelfield, York www.dovecotebarnsyork.co.uk

Business Tourism Award - National Railway Museum, York www.nrm.org.uk

Caravan Holiday Park and Holiday Village Award - Faweather Grange, High Eldwick, Ilkley Moor www.faweathergrange.com

Outstanding Customer Service - The Conference Team, The Met, Leeds www.principal-hayley.com

Tourism Event of the Year - "Sports Personality of the Year" Sheffield International Venues, Sheffield www.sivltd.com

Visitor Information Award- Malton Tourist Information Centre, Malton www.yorkshiremoorsandcoast.com

Best Tourism Experience of the Year - York Maze, York www.yorkmaze.co.uk

About Welcome to Yorkshire
• Welcome to Yorkshire is the official tourism agency for Yorkshire, working to grow the county's visitor economy.
• Welcome to Yorkshire is funded by Yorkshire Forward, the Regional Development Agency charged with improving the Yorkshire and Humber economy.
• Key facts include:
• Tourism in Yorkshire is worth £7 billion annually
• The county's industry employs almost a quarter of a million people
• There are 216 million visits to Yorkshire each year

For more news and a free image bank /mediacentre

For further information contact:

Jo Francisco - Press Officer
Email: jfrancisco@yorkshire.com
Direct Line: 0113 322 3563
Mobile: 07769257327

Graham Poucher - Press Officer
Email: gpoucher@yorkshire.com
Direct Line: 0113 322 3578
Mobile: 07805 958728