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1.1 Access to the Website and Services is not authorised by any other person or entity using your User ID other than you and you are responsible for preventing such unauthorised use. Individuals and entities whose privilege to access the Website or use the Services has previously been terminated by Yorkshire.com may not register for an account, nor may you designate any such individuals to use your account on your behalf.

1.2 Yorkshire.com relies on User IDs to determine whether users accessing the Website and using our Services are authorised to do so. If someone accesses our Website or Services using a User ID that we have issued to you, we will assume that access has been made by you. You are solely responsible for any and all access to the Website or use of the Services by persons using your User ID. Please notify us immediately if you become aware that your User ID is being used without authorisation.

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2.2 Information such as credit card information provided in connection with the purchase of a Deal is maintained with appropriate privacy and security protections. No sensitive information (including credit card details) is held on the Website.

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For Full terms and conditions please click here

 
 

Yorkshire - the happiest place in the country  

Release Date: September 7, 2011

People living in Yorkshire are the happiest in the UK according to major new national research out this week.

Almost six in ten people in Yorkshire say that they are satisfied with their lives compared to a national average of 50 per cent, according to Mintel's annual British Lifestyles survey.

By contrast, those living in London are the least content, with fewer than half of Londoners admitting to being happy.

Gary Verity, Chief Executive of Welcome to Yorkshire, said: "We're not at all surprised given that Yorkshire is not only blessed with some of the most breathtaking natural scenery in the world, but also some of the friendliest people on the planet. Who wouldn't be happy living in 'God's Own County'? Rolling countryside and major cities offer something for everyone."

Alexandra Richmond, Mintel's Senior Consumer and Lifestyles Analyst, said: "Mintel research shows that people living in Yorkshire and Humberside are the happiest in the UK - almost six in 10 are satisfied with their lives. There will be many reasons for their contentment with life although a good community spirit and beautiful scenery (it is known as God's own county of course) will no doubt help with the sunnier outlook of Yorkshire people."

The great news follows other independent surveys released this summer which revealed more people are choosing to spend more time and money in Yorkshire.

The International Passenger Survey showed the amount of money generated by overseas visitors holidaying in Yorkshire during the peak summer months has almost doubled in two years.

And indicating a great start to 2011, the Great Britain Travel Survey which stated visits to Yorkshire grew by 14% compared to the same period last year. Yorkshire experienced 25% growth in visitor spend compared to a 5% increase in the UK. Lengths of stay also increased by an outstanding 15% in Yorkshire compared with a 2% decrease nationally.

Mr Verity added: "This is further evidence that Yorkshire is a unique and amazing place to visit and live, firmly placing the county in the shop window for UK and overseas visitors."

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- ENDS -

Editors' Notes:

  • Welcome to Yorkshire is the official destination management organisation for Yorkshire, working to grow the county's visitor economy.
  • Welcome to Yorkshire is funded by Yorkshire Forward, the Regional Development Agency charged with improving the Yorkshire and Humber economy.
  • Key facts include:
  • Tourism in Yorkshire is worth £7 billion annually
  • The county's industry employs almost a quarter of a million people
  • There are 216 million visits to Yorkshire each year

 

For more news and a free image bank /mediacentre

For further information contact:

Graham Poucher - Press Officer

Email: gpoucher@yorkshire.com

Direct Line: 0113 322 3578

Mobile: 07805 958728

 

Beverley Richmond - Press Officer

Email: brichmond@yorkshire.com

Direct Line: 0113 322 3507

Mobile: 07769 257380