About Welcome to Yorkshire

Championing Yorkshire tourism

Forget flat caps and whippets, Yorkshire is a contemporary destination which hasn’t neglected its roots. Welcome to Yorkshire has created a fresh, dynamic view of the UK’s largest county with its innovative marketing and PR campaigns, not forgetting its contagious enthusiasm which has garnered fans of Yorkshire from across the globe.

Our award winning team has achieved this by being creative and forward thinking but more importantly by working closely with members and partners to build a new confidence in the county.

Since Welcome to Yorkshire launched in 2009

The Destination Management Organisation has achieved in excess of £100 million in media coverage worldwide and has received accolades including the World Travel Award for World’s Leading Marketing Campaign.

  • The visitor economy has grown from £8bn to £9bn in 2017
  • Yorkshire employs 224,000 people in the tourism sector
  • 149m Tourism Day visitors in 2017
  • Overseas visitor spend was £567m, up 10% on 2016

See the on the Value of Tourism in Yorkshire, below.