Not all heroes wear capes—some wear care uniforms and make a difference in people’s lives every single day. Alison Haigh, a devoted carer from Doncaster, has been recognised nationally for doing just that. She’s won the prestigious ‘Year of Belonging’ Award at the National Activity Awards 2025, an honour given to those who bring real connection and inclusivity to their work in social care.
For Alison, this award isn’t just about recognition—it’s about the people she supports and the meaningful relationships she builds with them.

Who is Alison Haigh and why is she being celebrated?
Alison, 55, has been with HICA Group’s Doncaster Homecare service for over 15 years. If you ask those around her, they’ll tell you she’s more than just a carer—she’s a friend, a confidante, and someone who truly listens.
Her approach is simple but powerful: she makes sure the people she supports feel heard, valued, and involved in their own care. Rather than just going through the motions, Alison actively encourages participation in activities that bring joy and a sense of belonging.
From festive competitions to creative seasonal events, she’s been at the heart of organising activities that make a real difference. And that’s exactly why she’s won this award—it recognises those who go beyond basic care, creating spaces where people feel included, connected, and empowered.
A win for Alison and the whole HICA group
The HICA Group, a social care organisation headquartered in Yorkshire, couldn’t be prouder of Alison’s achievement. Terry Peel, CEO of HICA Group, shared his thoughts on her well-earned recognition:
“Alison has been a huge asset to our HICA at Home services, and this award truly reflects the difference she makes in people’s lives. She’s exceptional at building relationships with the people she cares for, making them feel supported and involved in their care. We’re proud to see her hard work and dedication recognised—it’s very well deserved.”
Alison’s commitment isn’t just changing individual lives—it’s shaping the way care is delivered, ensuring it’s personal, engaging, and focused on real human connection.
What winning this award means to Alison
Winning an award like this is a big deal, but for Alison, the real reward comes from the impact she has on the people she supports. Speaking about her achievement, she said:
“I’m truly honoured to receive this award. It’s incredibly fulfilling to see the positive impact we can have on the lives of those we care for. Building trust and making people feel like they truly belong is at the heart of what I do, and I’m proud to be part of such a dedicated team at HICA.”
Her words highlight what really matters in care—creating a sense of belonging, making people feel valued, and helping them lead fuller, happier lives.
The bigger picture: Why this matters
Alison’s story is a reminder that great carers don’t just provide support—they create community. In a world where loneliness and isolation are real concerns, especially for older or vulnerable people, carers like Alison make all the difference.
This award isn’t just a win for Alison—it’s a moment to celebrate the importance of compassionate, person-centred care and the incredible people who deliver it every day.
So, here’s to Alison and all the other carers out there going above and beyond. Their work often goes unnoticed, but awards like this shine a well-deserved spotlight on the impact they make.