As the August Bank Holiday weekend approaches, a significant number of UK residents are set to embark on domestic holidays, providing a substantial economic boost to the country. According to VisitEngland’s latest survey, around 11 million Brits are planning an overnight trip within the UK, translating to an estimated £3.1 billion in economic activity.
This represents a notable increase compared to last year’s figures, where 9.7 million people were expected to travel domestically during the same period. Check out what’s on in Yorkshire this August Bank Holiday.
A boost for local economies
The uptick in domestic travel this Bank Holiday is a welcome relief for local businesses, particularly after a challenging summer. VisitEngland Chief Executive Patricia Yates highlighted the importance of this weekend in revitalizing local economies. She noted,
“It is great to see so many of us are planning a domestic break this long weekend and will be out experiencing the outstanding destinations here on our doorstep. From contemporary culture in our vibrant cities to our stunning countryside, coastlines, and seaside destinations, there really is something for everyone and for all budgets.”
This surge in travel is crucial, especially for businesses that have faced difficulties due to fluctuating weather conditions and the ongoing cost-of-living crisis. The Bank Holiday weekend presents a vital opportunity for these businesses to recover some of the lost revenue from earlier in the summer.
Mixed sentiments among potential travellers
While 11 million people are set on taking a break this weekend, the survey also revealed that an additional 7.7 million Brits are undecided about their holiday plans. The primary reasons for this hesitation include concerns about the weather, waiting for last-minute deals, and uncertainties surrounding personal finances. These findings mirror the broader consumer sentiment observed in VisitEngland’s monthly travel research, which identified the rising cost of living, unpredictable weather, and personal financial constraints as the main barriers to domestic travel.
For those not planning an overnight trip, financial constraints were cited as the most significant factor. This aligns with the findings from VisitEngland’s July consumer sentiment research, which underscored the impact of economic pressures on people’s ability to travel.
The importance of extending the tourism season
The challenges faced by the tourism industry this summer underscore the importance of extending the holiday season into autumn and beyond. Yates emphasized this point, saying,
“Businesses will be looking to the long weekend for a critical late summer lift after what has been a very mixed summer for many destinations, with cost-of-living concerns and the weather having an impact. This highlights the ongoing challenges for industry and the importance of extending the tourism season into autumn and beyond.”
By encouraging travel beyond the traditional peak periods, there is potential to create a more stable and sustainable tourism sector that can better withstand economic fluctuations and unpredictable weather patterns.
What’s on this Bank Holiday?
For those still contemplating their plans, a wide array of events and activities are scheduled across England during the August Bank Holiday weekend. From food festivals to live music performances by the sea, there are plenty of opportunities for people to enjoy a memorable domestic break. VisitEngland’s website offers a comprehensive guide to these events, making it easier for potential travellers to find something that suits their interests and budget.
Whether you’re looking to explore the vibrant cities, unwind in the countryside, or enjoy the coastal beauty, this Bank Holiday weekend promises something for everyone. And with the added benefit of supporting local businesses and the broader economy, there’s never been a better time to holiday at home.
For more information on the August Bank Holiday events and to access the full Trip Tracker survey, visit VisitEngland’s official website.
