Bradford City AFC has confirmed the continuation of its partnership with Leading Edge Signage and Graphics for the upcoming 2024/25 season. This extended agreement solidifies Leading Edge’s role as a principal partner, further enhancing their involvement in the club’s ongoing development efforts. Over the summer, the Liversedge-based company played a crucial role in various projects, demonstrating their commitment to the club’s growth and aesthetics.
Leading Edge will also assume the position of official players’ tunnel sponsor at the University of Bradford Stadium. Their branding will feature prominently on the club’s segregation banners and digital scoreboard during matchdays, showcasing their presence in every aspect of the club’s visual identity.
Expanding the Visual Identity of Bradford City AFC
Throughout the summer, Leading Edge has been instrumental in enhancing the club’s infrastructure. Their work includes significant contributions at the training ground, along with improvements in stadium wayfinding. Notable upgrades include illuminated external signage and graphic wall wraps within Valley Parade’s communal and lounge areas, as well as a fully-printed van wrap designed to support the club’s kit staff.
This partnership highlights Leading Edge’s deep connection to Bradford City AFC, reflecting their shared values of professionalism, ambition, and community support. The firm’s ongoing collaboration with the club is poised to leave a lasting impact, both on the stadium environment and the overall fan experience.
Statements from Leading Edge and Bradford City AFC
Matthew Evans, Managing Director of Leading Edge, expressed his enthusiasm for the continued partnership, stating:
“As City fans, we take immense pride in supporting the club’s relentless efforts to enhance all facets of its operations. Being a principal partner is a significant honour, and we look forward to furthering our relationship with the club.”
Evans also praised the club’s leadership, including Stefan Rupp, Ryan Sparks, and Davide Longo, noting that their professional and ambitious approach aligns with Leading Edge’s values. He added,
“We are excited about the opportunities to connect with new partners through the Bradford City Business Club and are optimistic about the club’s potential ascent to League One next year.”
Davide Longo, Bradford City AFC’s Chief Commercial Officer, echoed these sentiments, expressing his satisfaction with the partnership’s continuation. Longo highlighted the impact of Leading Edge’s work on the club’s projects, particularly at the training ground.
“We are thrilled to introduce a new-look players’ tunnel for the 2024/25 season,” he said, adding, “Matthew and his team have become close friends of the club, and their ongoing support is greatly appreciated. We eagerly anticipate the next chapter of our journey together.”
This renewed partnership between Bradford City AFC and Leading Edge Signage and Graphics promises to bring further enhancements to the club’s facilities, enriching the matchday experience for fans and players alike.
