Bradford City AFC has entered a new and exciting collaboration with Legends Desserts & Burger Bar, bringing special discounts and matchday meal deals to its loyal supporters.
This partnership, running for two years until the summer of 2026, promises to blend local business and football enthusiasm to enhance the matchday experience for fans.
Exclusive discounts for Bradford City fans
As part of the partnership, season ticket holders for the 2024/25 campaign will enjoy a 10% discount at Legends’ two Bradford-based outlets on Oak Lane and Great Horton Road. This offer will be available every day of the week on all eat-in, collection, and takeaway orders. Fans will simply need to present their season or match tickets to enjoy the savings.
This initiative highlights the connection between Bradford City AFC and its community by making matchdays even more appealing to fans, who can indulge in gourmet meals at affordable prices.
Bantams box meal launch
In addition to the discount, Legends will debut the Bantams Box on home matchdays, offering a hearty meal tailored for football fans. Priced at just £9.95, the Bantams Box includes:
- Premium Angus beef burger or chicken burger
- Fries
- Stir-fried donner
- A drink
Available to season ticket holders and individual match ticket holders alike, this deal is set to provide supporters with a delicious and affordable meal option when attending games at the University of Bradford Stadium.
Legends Desserts & Burger Bar: A local favourite
Legends Desserts & Burger Bar is a well-known family-run establishment, with a strong presence across Yorkshire and Lancashire, operating seven stores in total, including two in Bradford and others in Huddersfield, Leeds, and Manchester.
Specialising in premium Angus beef burgers and offering a variety of other dishes, including halal products, Legends has created a unique, sports-themed menu. Their offerings are inspired by sports icons from football, boxing, basketball, and MMA, making them an ideal match for Bradford City’s passionate fanbase.
In addition to their famous burgers, Legends is known for their decadent desserts, which include thick milkshakes, loaded brownies, and custom cheesecakes – perfect for satisfying a post-match sweet tooth.
Comments from Afzal Hussain and Davide Longo
Afzal Hussain, CEO of Legends Desserts & Burger Bar, expressed his excitement about the partnership, saying:
“The opportunity to work with Bradford City is extremely exciting. As a local, family-run business, we are big believers in the City of Bradford and our team, Bradford City!”
Hussain also highlighted the company’s humble beginnings and how their values align with those of the football club, emphasising their shared commitment to supporting the local community.
Davide Longo, Chief Commercial Officer of Bradford City, echoed these sentiments, stating:
“We are delighted to be partnering with Legends Desserts & Burger Bar. As a Bradford-born business, Legends hold values which we also hold close to ourselves, having grown a brand now widely recognised across Yorkshire and Lancashire from humble beginnings.”
Longo also pointed out the tangible benefits this partnership will bring to Bradford City fans, further strengthening the bond between the club and local businesses.
A winning combination for fans and businesses alike
The partnership between Bradford City AFC and Legends Desserts & Burger Bar represents a collaboration rooted in local pride and mutual growth. By offering discounts and special matchday meals, the two organisations are providing fans with not only a great sporting experience but also a memorable culinary one.
For more information about Legends Desserts & Burger Bar and to place an order, fans can visit their website and explore the wide variety of food options available across their stores.
