VisitEngland has proudly announced the winners of its 2024 ROSE (Recognition of Service Excellence) Awards, honouring 100 accommodation providers across the country for their exceptional hospitality.
These awards recognise establishments that deliver outstanding service, creating memorable experiences for visitors, regardless of their accommodation type or star rating.
Highlighting the best in english hospitality
The ROSE Awards celebrate a diverse range of hospitality providers, from quaint bed-and-breakfasts (B&Bs) to luxurious glamping sites, and everything in between. These awards are not simply about luxury or star ratings; they are a testament to the exceptional service and warm welcome that guests receive, making them feel at home no matter where they stay.
Andrew Stokes, Director of VisitEngland, praised the winners, stating:
“The ROSE Awards recognise the accommodation providers in England who deliver a fantastic welcome, provide outstanding customer service and make magical memories for their visitors. They create the bedrock on which tourists build their holiday memories, encouraging them to discover more of the area and driving tourism spend across local communities.”
From glamping sites to self-catering cottages, these awards reflect the immense variety of accommodation options available throughout England, catering to every traveller’s taste and budget. The 2024 awards ceremony took place on Wednesday, 11 September, at The Post Barn in Newbury, Berkshire, where the winners were presented with their accolades.
How the winners are chosen
Winners of the ROSE Awards are selected through VisitEngland’s quality scheme assessors, who evaluate accommodations based on their own observations and customer feedback, including reviews from both domestic and international visitors. This ensures a fair representation of the best accommodation experiences across the country. These establishments also participate in VisitEngland’s rigorous quality schemes, demonstrating their long-term commitment to delivering high standards of customer service and hospitality.
The awards cover a wide range of accommodation types, such as:
- Bed-and-breakfasts (B&Bs) and guesthouses
- Self-catering cottages
- Hotels and holiday parks
- Hostels
- Glamping sites
All winners are part of VisitEngland’s quality assessment schemes, which ensure that they consistently provide outstanding service and strive to make every guest’s experience special.
The role of tourism in England’s economy
Tourism plays a crucial role in England’s economy, with over 200,000 businesses employing around 2.6 million people. In 2023 alone, domestic visitor spending generated an impressive £70.5 billion. Recognising and supporting the country’s best accommodation providers through initiatives like the ROSE Awards is key to maintaining this vital sector.
These awards not only boost the local tourism economy but also encourage travellers to explore lesser-known destinations across the country, contributing to the sustainability of small and family-run establishments.
ROSE Award Winners from Yorkshire
Yorkshire is well-represented in this year’s list of ROSE Award winners, highlighting the county’s reputation for top-tier hospitality. Here are the 2024 winners from Yorkshire:
- Ann’s Cottage and The Old Smithy, Pickering (Guest Accommodation)
- Archways at Loand House Court, Pickering (Self-Catering)
- Barn Owl at Incline View Holidays, Great Ayton (Glamping)
- Daisy at Killerby Old Hall, Cayton (Glamping)
- Ellerbeck Cottage at Hungate Cottages, Pickering (Self-Catering)
- MonkBridge House, York (Guest Accommodation)
- Pasture House at Pasture House Holiday Cottages, Driffield (Self-Catering)
- Sherlock Cottage, Whitby (Self-Catering)
- The Farrier, Scarborough (Guest Accommodation)
- The Helaina, Scarborough (Guest Accommodation)
- The Moorings, Whitby (Self-Catering)
- The White Bear, Masham (Guest Accommodation)
- Urlay Nook, Leyburn (Self-Catering)
From the picturesque settings of Whitby to the countryside retreats of Masham and Pickering, Yorkshire continues to offer a wide range of exceptional places to stay.
The future of English hospitality
The VisitEngland ROSE Awards not only highlight the current champions of hospitality but also set a benchmark for future accommodation providers. As visitors become more discerning, with higher expectations of service quality, these awards inspire businesses to innovate and continuously improve. Whether through unique guest experiences, attention to detail, or personalised service, the establishments recognised through the ROSE Awards are leading the way in defining modern hospitality standards.
For the full list of the 2024 ROSE Award winners, visit the VisitEngland website. Additionally, businesses interested in joining VisitEngland’s quality assessment schemes can find further information on the same site.
