VisitBritain releases Annual Review visitor economy data

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VisitBritain has released visitor statistics as part of its annual review event, which also outlined future priorities to support the tourism sector.

Key Highlights:

  • Inbound Tourism Forecast: International visitors are expected to spend £32.5 billion in the UK this year, a 5% increase from 2023 and 14% higher than in 2019. The forecast for visits is 38.7 million, a 2% increase from 2023.
  • Sales Increase: £47 million in sales in 2022/23 through international travel trade efforts.
  • Business Events Growth: £20.9 million return from the Business Events Growth Programme (2018-2022).
  • Local Visitor Economy Partnerships: 33 accredited partnerships to streamline and support regional tourism.
  • Business Event Proposals: 374 new requests worth a potential £269.2 million in delegate spending referred to English cities and suppliers.

Future Plans:

  • Screen Tourism Campaign: The ‘Starring GREAT Britain’ campaign will highlight filming locations and promote regional diversity to attract visitors.
  • Partnership Focus: Continued collaboration with Local Visitor Economy Partnerships and Destination Development Partnerships to foster growth and support SMEs in the tourism industry.

VisitBritain is committed to driving a thriving tourism industry and creating economic prosperity across the UK, with targeted support and strategic campaigns to boost visitor numbers and spending.

Regional information for Yorkshire

2023 data for Yorkshire

  • Yorkshire & the Humber:
  • 1.1m visits (▼14% vs 2019)
  • £644m spend (▲1% vs 2019)
Visits (000)2019202120222023%
change
vs 2019
%
change
vs 2022
Yorkshire1,3282281,0581,147-14%8%

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