1st February 2024 at 09:00 GMT
YORKSHIRE–(GO RACING IN YORKSHIRE via YORKSHIRE.COM)– Beverley Racecourse is delighted to announce it has been selected in the Top 10 Racecourses for raceday experience in 2023. That is two years running after our success in 2022.
The industry scheme known as the Quality Assured Racecourse scheme was established in 2013 with the aim to objectively assess raceday experience from the perspective of customers. Each racecourse in the UK is visited by a trained assessor from LiveTourism. The assessment analyses all touchpoints of the customer experience including pre-raceday information, the on-course experience and post-raceday communications.
Out of a total of 59 racecourses in the UK, from as south as Newton Abbot in Devon to as far north as Perth in Scotland. Beverley Racecourse, a small independent racecourse with a team of 9 permanent staff was independently selected as a top 10 winner along with the likes of (alphabetised) Aintree, Beverley, Chelmsford City, Chester, Haydock Park, Ludlow, Newbury, Newmarket (Rowley Mile), Salisbury and York.
The assessor highlighted the incredible customer care shown at all stages of the journey. From early enquiry through to post event contact, the team at Beverley Racecourse excelled. Beverley Racecourse is a regular amongst the top ten of British courses.
In addition, RCA Excellence Accolades were presented to racecourses that excelled in specific areas of the assessments. These accolades were available to all participating racecourses and were presented at the 2023 RCA Showcase & Awards Seminar at Aintree Racecourse in November: Beverley scooping the Warmest Welcome and Staff Customer Service awards.
“As a small independent racecourse that returns all its profit to the business, ensuring our customers have the very best experience is absolutely central to everything that we do. We understand the value of our people, we listen to them intently and we are happy when they are happy. To once again be recognised for delivering an outstanding experience – one of the best in the country – is music to our ears. Without the big budget of the larger racecourses, we recognise the difference that a personal, welcoming environment can make, and add in more than a splash of lovely facilities, we are delighted that our efforts continue to be recognised.”Chief Executive at Beverley Racecourse – Sally Iggulden
Note to Editor
Beverley Racecourse has been part of the historic market town of Beverley for over 300 years. In 1752, the Jockey Club was founded, and the first Grandstand was built in 1767. Between 1813 and 1833, Squire Watts owned no less than four St. Leger winners, including the famous horse, Altisidora. In the last five decades, we’re extended and modernised the course to offer racegoers top quality racing and excellent facilities, and as we are a not-for-profit organisation, we continue to improve facilities and events at the course every year. In 2024 Beverley Racecourse is scheduled to operate 19 race fixtures from April through to September.
Marketing & Partnerships Manager