Yorkshire.com Editorial Team
Published on August 4th, 2026
•M&S Beauty has recently announced an exciting new chapter for its skincare line, Formula, with the beloved broadcaster and TV presenter, Emma Willis, stepping in as the face of the brand. This partnership aims to simplify skincare for everyone, making it more accessible and understandable.
Emma Willis Joins M&S Beauty
The announcement, which was made on 2nd August 2026, comes just days before the official relaunch of the Formula range, set to take place on 6th August 2026. Emma Willis is known for her warmth and honesty, qualities that resonate well with the brand's mission to demystify skincare. She stated:
"What I love about this range is that it doesn't overcomplicate skincare. We've all heard the buzzwords, but most people just want to know what something does and whether it works."
A New Era for Formula Skincare
Formula has been built on over 30 years of skin science expertise, combining advanced research with clinically proven ingredients. The brand is now taking a bold step forward by introducing the Ultra Peptide Serum, which is priced at £29. This serum is designed to tackle seven key skin concerns in just four weeks, making it a powerful addition to anyone's skincare routine.
Introducing Innovative Ingredients
The Ultra Peptide Serum is packed with two of the most advanced ingredients in skincare today: Peptides and NAD+ Booster. Peptides are tiny proteins that help maintain skin firmness and smoothness, while NAD+ Booster works to energise tired-looking skin. Together, they create a formula that aims to revitalise and firm the skin, giving it a radiant appearance.
Expert Guidance from Dr Elizabeth Hawkes
In addition to Emma Willis, M&S Beauty has appointed Dr Elizabeth Hawkes, a consultant oculoplastic surgeon and skin expert, as their new Beauty Ambassador. Dr Hawkes will provide expert insights into skincare, helping customers navigate the often overwhelming world of beauty products. She expressed her excitement, saying, "As a long-time M&S customer, it is a real privilege to be able to guide customers and arm them with the best knowledge."
Comprehensive Product Range
The Formula line will feature 16 expertly curated products that cover all essential skincare categories, including cleansing, treatment, and nourishment. The range includes:
Ultra Peptide Serum - £29
Ultra Peptide Eye Cream - £20
Ultra Peptide Light Day Cream - £27
Ultra Peptide Night Cream - £27
Hyaluronic Hydrating Serum - £22
Vitamin C Brightening Eye Cream - £18
AHA Exfoliating Toner - £16
Retinoid Renewal Serum - £25
Hydrating Micellar Water - £12
Making Skincare Simple
M&S Beauty aims to bridge the gap between advanced skincare science and everyday users. James Mugford, Head of Beauty at M&S, highlighted this goal:
"Formula has always stood for effective skincare grounded in credible science. We wanted to create our own version of intelligent, accessible luxury skincare."
The brand is focused on delivering high-performance results without the complexity, ensuring that everyone can achieve healthy-looking skin.
Customer-Centric Approach
The relaunch of Formula is not just about new products, but also about empowering customers with the knowledge they need to make informed decisions. Emma Willis added:
"It's skincare you don't need a PhD for - just brilliant ingredients, proven results and products that fit into real life."
With expert advice and a simplified approach to skincare, M&S Beauty is paving the way for a more inclusive beauty experience.
As the skincare market continues to evolve, M&S Beauty's commitment to science-led products, combined with the approachable expertise of Emma Willis and Dr Elizabeth Hawkes, is set to make a significant impact. The new Formula range will be available both in-store and online, starting from 6th August 2026, making it easier than ever for customers to find effective skincare solutions that suit their needs.
