Cookie Policy

Cookie Policy

Cookie Policy

A cookie is a small file of letters and numbers that is put on your computer by websites that you visit. Cookies are widely used in order to make websites work, or to make them work more efficiently, as well as to provide information to the owners of the site.

We use different types of cookies including session cookies which are deleted after each visit and permanent cookies that remain in place across multiple visits to our sites. We may also use third party cookies that are used by our approved business partners. Some of these cookies are essential in order for you to use our website however some cookies are optional.

We use cookies to keep track of your information during the time you view the Website and to identify your particular areas of interest so as to enhance your future visits to this Website. We also use them to collect information about how visitors generally use our Website, as well as to recognise return visitors and to track our promotions and projects. We gather this information for internal use only and will never authorise the release of this information with anyone outside of Welcome to Yorkshire.

Most web browsers allow some control of cookies through the browser settings. You may refuse to accept certain cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Website.

You can easily remove from your computer any cookies that have been created in the cookie folder of your browser. The process for doing this may vary from device to device, however, if you click on the 'Help' function on your 'Start' button and enter cookies, you should be able to search for information on how to locate the folder. For information on how to remove cookies on your mobile phone browser, please see your handset manual.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months. Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either your website or your Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

For more information about cookies, including how to see what cookies have been set, how to delete cookies and how to disable them from your browser, please visit: www.allaboutcookies.org.