Yorkshire.com Editorial Team
Published on August 19th, 2026
•Tesco has announced the relaunch of its Fred & Flo baby and toddler range, introducing a fresh look and improvements across the entire collection. This exciting update includes more than half of the products being either completely new or revamped, making it easier for parents and caregivers to find suitable essentials for their little ones. The Fred & Flo range now features a wider selection of baby food, nappies, nappy pants, wipes, toiletries, and feeding accessories, all designed to support everyday family life.
Improved Product Range
The revamped Fred & Flo products come with a modern and fun packaging design that showcases the characters Fred and Flo more prominently. This change aims to create a more inclusive feel for families choosing these items. The enhancements include:
Baby Wipes: These maintain their gentle formula, perfect for delicate skin. Many packs now contain more wipes, and all are pH-balanced. A new addition is the 99% Water Pure Baby Wipes, previously known as Extra Sensitive wipes.
Nappies and Nappy Pants: Designed for comfort, these are now available in an expanded size range. They feature new Block & Lock protection to prevent leaks and include extra absorbent options ideal for night-time and travel.
Baby Food: Six redeveloped products and two new vegetable-led recipes have been introduced, such as the Fred & Flo Organic Peas Pouch and Organic Sweet Potato Pouch, both aimed at helping babies start their weaning journey from six months onwards.
Toiletries: A large range of new and improved toiletries will launch later this year, all paediatrician-approved and dermatologically tested to be gentle on sensitive skin.
Feeding Accessories: New products will be available later this year, focusing on reducing plastic use as families begin their weaning journeys.
Special Promotions
To celebrate this relaunch, Tesco is running a special "4 for 3" promotion on Fred & Flo baby essentials and baby food until Monday, 7 September. This offer is available in large Tesco stores and online, giving families a chance to stock up on these essentials at a great value. However, it is important to note that the promotion excludes home and nursery products and is not available in Tesco Express stores.
Commitment to Quality and Safety
All Tesco Fred & Flo products have undergone thorough reviews or development to comply with the guidelines set by the Office for Health Improvement and Disparities (OHID). This commitment ensures that all nappies, nappy pants, and baby wipes are dermatologically tested and gentle enough for delicate skin. Tesco has also improved the on-pack information across the range, providing guidance on how to encourage spoon-feeding and helping families make informed choices during the weaning process.
Award-Winning Nappy Pants
In recent news, the Tesco Fred & Flo Easy Fit Nappy Pants were awarded the Own-label Range of the Year at The Grocer Gold Awards last month. Judges praised the range for meeting changing consumer needs and filling a gap in the market by offering a broader choice for families. Tesco was notably the first retailer to introduce larger nappy sizes designed for children with additional needs or larger toddlers, further demonstrating its commitment to inclusivity.
Voices Behind the Brand
Zoe Hussey, Tesco’s Head of Brand for Baby, Personal Care, Household & Pet, expressed her enthusiasm for the relaunch:
"Relaunching Fred & Flo brings together an even broader range of products for babies, toddlers and young families under one trusted brand. With more than half the range being either new or improved products, the focus has been on offering great quality, brilliant value and meeting the changing needs of families."
She emphasised how the latest improvements, including enhanced absorbency in nappies and new food recipes, aim to help little ones explore new tastes and textures.
Future Developments
Looking ahead, Tesco plans to introduce two new yogurt products in September, further expanding the Fred & Flo food range.
