Grassington Emerges as a Top Alternative to the Cotswolds in 2026

A charming village in North Yorkshire, Grassington, has recently been highlighted as one of the best alternatives to the famous Cotswolds, which has seen a surge in popularity thanks to popular TV shows and social media trends. With interest in the Cotswolds skyrocketing, many travellers are now seeking out similar picturesque spots that offer the same quaint beauty without the crowds.

Rising Interest in the Cotswolds

This year, global searches for the Cotswolds have increased by a staggering 37%, driven by the success of shows like Disney+'s Rivals and the ever-popular Clarkson's Farm, alongside a wave of attention from celebrities and influencers. TikTok users are particularly keen, with searches for 'Cotswolds itinerary' soaring by an incredible 625.8%. However, this growing popularity means that many of the iconic Cotswold villages may soon be overwhelmed by tourists, especially during the busy summer months.

Grassington: A Yorkshire Gem

Grassington, often referred to as one of the prettiest villages in the Yorkshire Dales, stands out as an excellent alternative to Stow-on-the-Wold, one of the Cotswolds' most beloved villages. This delightful village features a bustling cobbled market square and a high street filled with independent shops and eateries, creating a lively atmosphere that draws visitors in.

The resemblance to Stow-on-the-Wold is striking, with both villages showcasing classic English charm. While their main difference lies in the colour of their stone buildings, both offer a picturesque setting where visitors can easily lose themselves while wandering through narrow streets.

Other Beautiful Alternatives

Parkdean Resorts has identified several other locations across the UK that provide similar charm and beauty to the Cotswolds. Here are some notable mentions:

• Bakewell, Derbyshire - A lovely alternative to Bourton-on-the-Water, Bakewell is nestled in the Peak District and centres around a river, just like its Cotswold counterpart. This quaint town offers the same scenic beauty but is often less crowded.

• Boscastle, Cornwall - This dramatic harbour village is a wonderful substitute for Castle Combe. Located in a steep valley, Boscastle features winding streets and picturesque stone cottages, making it a perfect spot for a leisurely exploration.

• Rye, East Sussex - Offering a charming atmosphere like that of Tetbury or Broadway, Rye combines shopping with historic streets. Its proximity to the coast adds an extra layer of attraction for those looking for a seaside escape.

• Culross, Fife - Known for its medieval roots, Culross is an excellent northern counterpart to Lacock. This tiny village boasts cobbled lanes and period buildings, making it a popular location for film and television shoots.

The Trend of 'Set Jetting'

The rise in interest for these stunning UK destinations can be attributed to a phenomenon known as 'set jetting', where fans of popular films and TV shows seek out the real-life locations featured in their favourite productions. A spokesperson from Parkdean Resorts remarked:

“This summer is being widely regarded as the ‘summer of staycations’ as people embrace the beauty of the UK. Aside from the famous Cotswolds, the UK is also home to a host of breath-taking locations and picturesque villages that can often be forgotten.”

Perfect Day Trip Destinations

All of these locations identified as alternatives to the Cotswolds are perfect for day trips and are easily accessible from many of Parkdean's 65 holiday parks. For example, Boscastle is located near several parks in Cornwall, while Rye can be reached in about ten minutes from Camber Sands Holiday Park.

With the summer season in full swing, those looking to explore the beauty of the UK without the bustling crowds of the Cotswolds now have plenty of stunning options. Grassington and its fellow alternatives provide a chance to enjoy the charm of the English countryside while creating lasting memories away from the tourist hotspots.