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News • July 21st, 2026
|Howdens, the leading trade kitchen supplier in the UK, is making a significant contribution to grassroots football by committing an additional £1 million to its Game Changer programme. This initiative, in partnership with Football England, aims to enhance kitchen facilities at local football clubs, turning them into vibrant community hubs. This latest investment continues Howdens' mission to support local communities and boost facilities across the country.
Game Changer Programme Overview
The Game Changer programme has been making waves since it started, providing over 400 brand-new kitchens worth more than £3 million to grassroots clubs. These kitchens are not just about cooking; they help transform clubhouses into welcoming spaces where community events can take place. The initiative works closely with clubs in the National League System and Women’s Football Pyramid, ensuring that football clubs can thrive in their local areas.
Forbes McNaughton, the Group Company Secretary for Howdens, expressed pride in this commitment, stating:
“We’re so proud to commit a further £1 million worth of kitchens to support local teams and to transform even more club facilities, alongside our trade partners.”
This investment signifies Howdens' dedication to enhancing the experience of players, volunteers, and supporters alike.
Community Impact
The impact of the Game Changer programme can be seen in various clubs across the UK. For example, Hedinghams United FC in Essex has benefited greatly from a new kitchen, which has allowed them to host community events.
Chairman Steve Parsons noted:
“If it wasn’t for Howdens donating the kitchen, we wouldn’t be able to run events at the club that bring the community together.”
This illustrates how a simple kitchen renovation can foster community spirit and engagement.
Borehamwood Youth FC in Hertfordshire has also experienced positive changes. The club’s improved facilities have opened doors for community activities beyond football. Committee Member Tracey Plumb shared, “It’s not only the teams that play here that use the facilities; our local community can hold events here now. It really connects our community to the club. It’s a real community, it’s a real family.” This highlights the essential role that grassroots football clubs play in bringing people together.
Recognition and Future Plans
The Game Changer programme has received accolades for its contributions to the community, winning the award for ‘Best Football Community Scheme – Non-Premier League or Championship’ at the Football Business Awards 2025. Such recognition underscores the programme's effectiveness in making a genuine difference in people's lives.
Howdens is also stepping up its support for grassroots football by sponsoring The FA’s Grassroots Football Awards 2026, set to take place on 16 August. This event celebrates the unsung heroes of local football, including volunteers, coaches, clubs, and match officials who dedicate their time and energy to the sport. James Kendall, Director of Football Development at The FA, remarked, “Grassroots football clubs across the country are the cornerstone of our national game and make a huge impact on the lives of their players, volunteers, supporters, and the wider community.”
A reliable partner for local projects
The ongoing commitment from Howdens not only helps improve facilities but also ensures that grassroots football can continue to flourish. By providing essential infrastructure, the Game Changer programme encourages a sustainable future for clubs, making them more accessible and better equipped to serve their communities.
Howdens offers a diverse range of kitchen and bedroom collections, ensuring that every club can find solutions that fit their needs. With over 850 depots across the UK and Republic of Ireland, the company is dedicated to being a reliable partner for local projects, supporting tradespeople and communities alike.
