This summer, families in Yorkshire are embracing the classic seaside holiday as uncertainty around overseas travel continues to influence holiday choices. New research from Parkdean Resorts reveals a nostalgic trend, with many people opting for staycations that remind them of their childhoods. The study highlights a growing desire among families to reconnect, slow down, and enjoy simpler moments together.
Growing Desire for Connection
The survey findings indicate that almost one in six (14%) people in Yorkshire feel disconnected from their family, while 12% admit they rarely spend uninterrupted time together. A significant factor contributing to this disconnect is the constant use of smartphones, which many people find distracts them during family time. In fact, one in nine (11%) adults in Yorkshire acknowledged they are always on their phones when they should be engaging with loved ones.
This situation has led to a strong interest in taking a break from screens, with nearly three-quarters (74%) of respondents saying they would consider a digital detox holiday. However, not everyone finds it easy to unplug, as one in three (30%) stated they would need organised activities to help them disconnect, while 31% suggested that having designated 'phone-free' times would make it easier to step away from their devices.
The Appeal of Nostalgia
The charm of seaside holidays lies in the chance to create memories that last a lifetime. Nearly two-fifths (39%) of those surveyed expressed that spending quality time with friends and family on holiday is their main motivation. Additionally, 20% of respondents highlighted the mental benefits of unplugging as an important reason for wanting to take a break from technology.
Parkdean Resorts has launched its new campaign, Parkdean: Unplugged, to encourage families to reconnect with each other and revisit their childhood holiday memories. The campaign aims to remind people of the
joy found in simple holiday experiences, such as playing games on the beach and exploring the great outdoors.
Seaside Memories and Family Connections
To tap into the nostalgia associated with family holidays, Parkdean Resorts conducted a survey asking people about their earliest and most memorable trips. The results showed that seaside breaks and caravan holidays were the most common childhood holiday memories for those in Yorkshire. This reflects the ongoing appeal of these simple, shared experiences that many families cherish.
Anthony Reilly, Marketing Director at Parkdean Resorts, commented on the importance of creating opportunities for families to spend quality time together. He stated, “Creating opportunities for families to spend quality time together is at the heart of what we do. We want to make it easy for guests of all ages to step away from the distractions of everyday life, connect with one another and create memories that will stay with them for years to come.”
He continued, “For many of us, some of the most treasured childhood memories were made on family holidays by the coast—playing games, exploring outdoors and being carefree. We really want to encourage people to rediscover that feeling by putting down their phones and spending time together.”
Taking a Break from Technology
This summer, Parkdean Resorts is promoting the idea of a digital detox holiday, where families can focus on real-life experiences without the distractions of technology. The aim is to inspire families to take time away from screens and embrace the opportunity to relax, be present, and enjoy the
company of loved ones.
For those looking for ideas on how to make the most of a digital detox holiday, Parkdean has created a guide to help families unplug and reconnect. This guide includes tips on activities that encourage interaction and engagement without the need for devices.
Conclusion
As the trend of nostalgic holidays continues to grow, Yorkshire families are rediscovering the joys of classic seaside breaks. With the aim of fostering connections and creating lasting memories, the Parkdean: Unplugged campaign encourages families to embrace the simplicity of time spent together. By stepping away from screens and focusing on shared experiences, families can create new memories while enjoying the beauty of Yorkshire's coastline.
