Au-cean Blue

Pronounced "Ocean Blue"... but it's gold and Au is the chemical symbol for gold, so we're being really clever!!. Like our McQ; Salmon, the starting point of the design was Steve McQueen's Jaeger-LeCoultre Memovox that he wore in The Thomas Crowne Affair. From there we added some Gerald Genta inspired twisted lugs from the Universal Geneve Polerouter, a few design cues from the Patek Philippe Calatrava, a bit of colour (including a gold PVD coating) and most importantly some 'made from trash' materials.. The case is a super slim 8mm (10.6mm with glass), 38mm diameter. It's made from 80% recycled steel. It's mostly brushed, with a hint of high polish.. The strap is made from AppleSkin® - a 'leather' made from fruit juice waste, and lined with soft 'nubuck' made from corn. This is one of the most comfortable watches you will every wear.. Scratch-resistant sapphire crystal is used on the front and the exhibition case back, which shows off the Japanese Miyota 9039 movement.. These are unlimited editions, made in small batches. Each one is individually numbered on the back, i.e. "Batch 1: 001/100".. At least 1% of every sale goes to helping protect the planet. So when you wear it, you’re not just keeping time—you’re part of something bigger.