Terra & Co. Brilliant Black Toothpaste 96 g

Key Benefits Hydroxyapatite and activated charcoal formula. Helps lift the appearance of everyday surface stains. Supports enamel with a low-abrasion formula. Freshens breath with natural peppermint and wintergreen oils. Fluoride-free, SLS-free, vegan, and cruelty-free. Brilliant Black® Toothpaste gives everyday brushing a modern upgrade. Designed to gently lift surface stains while caring for enamel, it combines activated charcoal with hydroxyapatite to leave teeth looking cleaner, brighter, and feeling stronger—without relying on harsh abrasives or fluoride. The formula pairs hydroxyapatite, the same mineral naturally found in tooth enamel, with activated charcoal, birch-derived xylitol, and natural peppermint oils. Together, they help support enamel, freshen breath, and remove everyday stains from coffee, tea, and red wine, while remaining gentle enough for daily use. Clinically tested for low abrasion, it's suitable even for sensitive teeth. Free from fluoride, SLS, triclosan, parabens, and artificial colours or flavours, Brilliant Black® offers a clean, thoughtful approach to oral care. It leaves your mouth feeling fresh and your smile naturally brighter, one brush at a time. Terra & Co. Brilliant Black Toothpaste 96 g