Gillian Tett Anthro-Vision Paperback Book

The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live. Absolutely brilliant. Daniel Kahneman, author of Thinking, Fast and SlowMeet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives. The result is a wholly new way to see human behaviour anthrovision. One of the Worlds Top 50 Thinkers ProspectThis engaging book argues why more businesses (and people) should look to anthropology if they want to succeed. Books of the Year, The TimesWill turn your world upside down in the best possible way. Fun, profound and bursting with important insights. Tim HarfordA terrific piece of work. Thomas FriedmanAnyone working to rebuild a more equal world will benefit from Tetts wellargued case that to solve twentyfirstcentury problems, we must expand our fields of vision and fill in old blind spots with new empathy. Melinda GatesTett provides readers with a new intellectual framework grounded in her deep understanding of anthropology and her pathbreaking journalism that can fundamentally transform how we approach solving societys most wicked problems . . . I cannot recommend it highly enough. Mariana MazzucatoIn a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is AnthroVision . . . Admirers of... | Gillian Tett Anthro-Vision Paperback Book