Josephine Collins Fashion Writing : Journalism & Content Creation Paperback Book

Fashion writing now enjoys its highestever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion has become an everpresent content driver. With retailers, brands and designers all in on the act, plus citizen fashion coverage from the social media community, the volume of fashion content has risen beyond any predictions. While influencers monetise their musings indeed, create successful and influential fashion media and fashion product businesses traditional magazines and newspapers have expanded their multichannel fashion content in order to secure more touch points with consumers. Aimed at students on journalism, content creation, media and publishing courses this guide will also appeal to untrained writers who want to develop a more professional approach to their fashion writing. | Josephine Collins Fashion Writing : Journalism & Content Creation Paperback Book