Phil Smith From Stress To Smile: 15 Levers for Dental Practice Growth

From Stress To Smile 15 Levers for Growth, is a guide for dental practitioners about growing their brand and achieving the practice success they aspire to. It covers essential marketing principles unfortunately not covered in our Dental School training. It achieves this through a rigorous review of the WHO and the WHAT questions. WHAT is the product or service being offered, and ideally WHO are you trying to serve? Each of the 15 short chapters, is followed by a series of concrete action steps to put the insights into practice in the daytoday clinical work setting. This book is written by a dentistturnedMedTech marketing professional Phil Smith, and reveals the key marketing levers that lead to the attraction, retention and growth of the ideal customer base for you. Take the stress out of practice growth, and learn how to attract and retain the customers you can most happily profitably serve. | Phil Smith From Stress To Smile: 15 Levers for Dental Practice Growth