DK The Business Book : Big Ideas Simply Explained Hardcover

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?Part of DKs indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competitionbased theory and criticalpath analysis to marketmapping and the MABA matrix through a combination of easytofollow explanations, innovative graphics, and intriguing quotes. This fascinating new edition featuresMore than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management from benchmarking and Big Data to Kaizen and cash flowSimple explanations, bold infographics and stepbystep diagrams that untangle knotty concepts, and witty illustrationsKey quotes from major figures from business history from Andrew Carnegie to Warren BuffetEight pages of brandnew content, including entries on bond markets, the Minsky Moment, the gig economy, black swans, and AIThe perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas seriesWith more than 13 million copies sold across 130 countries and in 39 languages, DKs awardwinning Big Ideas series explores and explains a broad range of essential... | DK The Business Book : Big Ideas Simply Explained Hardcover