Ben Mezrich Breaking Twitter : Elon Musk & the Most Controversial Corporate

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history Elon Muskrsquos acquisition and subsequent occupation of Twitter. lsquoAn excitable, highoctane accountrsquo ndash IndependentIn October 2022, Elon Musk marched through Twitterrsquos front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come ndash brutal mass firings, an exodus of advertisers and lsquobluetickrsquo celebrities and a vicious battle for control. With unique access to Twitter insiders and Muskrsquos confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitterrsquos bluetick system, and how did it lead to the nearcollapse of the companyrsquos revenue? Will Twitter ndash now X ndash survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time. lsquoMezrichrsquos books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the planersquo ndash Evening Standard | Ben Mezrich Breaking Twitter : Elon Musk & the Most Controversial Corporate