Michael Norton Ritual Effect Paperback Book

Fascinating . . . lively storytelling and cuttingedge science, The Ritual Effect sticks with youCHARLES DUHIGGOne of my very favourite behavioural scientists ANGELA DUCKWORTHAn eyeopening window into why we swear by certain routines and how we can build more enriching ones ADAM GRANTThe groundbreaking and inspiring guide to turning everyday habits into rituals, from renowned Harvard psychologist Professor Michael Norton. Think of the quirky traditions that you have with your friends. Or the unusual ways you and your family mark special occasions. Or the gifts your partner gives and what youd think if theyd bought the same for an ex. These are rituals practices that are imbued with symbolic meaning. And they have the power to turn blackandwhite moments into technicolour. In The Ritual Effect, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), milliondollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own ritual signatures) to reimagine everyday moments, build camaraderie and spark joy. Rituals can help us to forge winning teams, heal families experiencing grief and encourage us rise to challenges, big or small. Now its time to create yours. | Michael Norton Ritual Effect Paperback Book