Willerby Showground Opens for Trade and Public Showcase of Holiday Homes in Hull

Willerby, the leading holiday home manufacturer based in Hull, is opening its doors to customers at the Hull Showground this week. The event is part of the Hull and East Riding Caravan Manufacturers Association (HERCMA) Trade Open Days, taking place from September 8 to 10, 2026. This exciting showcase allows trade customers to explore the latest in holiday home designs, including Willerby’s newest model, the Aspen.

Consumer Weekend Ahead

After the trade days, the showground will welcome the public on Friday and Saturday, September 11 and 12. This consumer open weekend is a fantastic opportunity for families and individuals interested in holiday homes to see the range of models available from Willerby, including the highly anticipated Aspen.

Introducing the Aspen

The Aspen is a standout addition to Willerby’s 2027 range, which also includes models like the Woodbridge, Ashford, and Leven, along with an updated version of the popular Sheraton. The Aspen is available in both two and three-bedroom layouts, designed to provide a luxurious, hotel-like experience throughout. With its oak and cream tones, the interior creates a warm and inviting atmosphere, perfect for relaxing holidays.

The kitchen of the Aspen is not only elegant but also practical, featuring a large dining table and plenty of storage space, making it ideal for family gatherings. Special touches like glass display cabinets and stylish dining chairs add to its sophistication.

Features and Feedback

The master bedroom is designed for comfort, featuring modern amenities such as floating bedside cabinets with motion sensor lighting, a dressing table with a backlit mirror, and a full-height mirrored wardrobe. An ensuite bathroom adds an extra layer of luxury, making the Aspen feel like a true home away from home.

Visitors have already begun to share their thoughts on the Aspen.

Stuart Longrigg, who owns Leonards Cove Holiday Village in Devon, expressed his admiration for the model, saying,

“We love the neutral colours and décor in the Aspen. The vaulted ceilings featuring the panelling are really nice and make it feel really luxurious and premium.”

Anna Burt and Catherine Boyce, owners of the UK Caravan Centre, also praised the new model:

“The new Aspen is a beautiful home and I like the soft décor touches.”

She also reminisced about her love for the Dorchester model, which unfortunately is too large to fit on their showground.

Roadshow Plans

Following the Hull Showground event, Willerby will take its models on the road for a UK tour this autumn. The roadshow will visit various locations, including a Scottish showground in Livingston from September 17 to 19. This will be followed by events in the New Forest and Somerset, allowing holiday park operators and the public to experience the growing range of holiday homes.

Chloe De luliis, Willerby’s Director of Customer Experience, expressed excitement about the roadshow, stating, “We’re delighted to be taking our models closer to our customers, so they can see everything life with a Willerby holiday home has to offer. Whether you’re considering buying your first home, or looking for an upgrade on your current model, our 2027 range has something for everyone.”

Upcoming Events

Here’s a quick look at the upcoming roadshow events:

• Hull Showground: September 8-12, 2026 (Trade: Sept 8-10, Public: Sept 11-12)

• Livingston, Scotland: September 17-19, 2026 (Trade: Sept 17, Public: Sept 18-19)

• New Forest: September 24-27, 2026 (Trade: Sept 24, Public: Sept 26-27)

• Somerset: September 30 - October 3, 2026 (Trade: Sept 30 - Oct 1, Public: Oct 2-3)

For anyone in Yorkshire or nearby, this is a perfect chance to explore the latest in holiday homes right at the heart of Hull. The Willerby Showground, located at Great Field Lane, Marfleet, east Hull, will be open from 9 am to 4 pm during the consumer weekend. Visitors can experience firsthand the quality and design that make Willerby a leader in the holiday home market.

With 2026 marking Willerby’s 80th anniversary, the company continues to innovate and provide stylish, high-quality holiday homes that cater to a range of tastes and lifestyles. For more information on the complete range of holiday homes and lodges, visiting the Willerby website is recommended.