Welcome to Yorkshire
Published on July 30th, 2026
•Bradford City AFC has exciting news for local fans and families! The club has teamed up with Awesome Books, becoming its official mascot and literacy partner. This partnership is not just about football; it aims to encourage reading and literacy in the Bradford community by donating at least 250,000 books to those in need.
Partnership Details
As part of this new collaboration, the logo of Awesome Books will be featured prominently on the shirts of the club's beloved mascots, Billy and Brontë Bantam. This move is designed to raise awareness about the importance of reading and to celebrate the joy that books can bring to people's lives. In addition to the shirt sponsorship, Awesome Books will also support the Coop, a community initiative, by providing books for families in the area.
Awesome Books is a global online retailer known for its commitment to sustainability. The company works hard to prevent books from ending up in landfills, ensuring that resources for education and self-improvement remain available to everyone, while also protecting the environment. This aligns perfectly with Bradford City's values, making the partnership a natural fit.
Voices of Support
Adam Keizer, the head of commercial at Bradford City, expressed his enthusiasm about the partnership:
"We are thrilled to partner with Awesome Books. Together we will deliver campaigns to celebrate the power of reading, promote the importance of literacy and showcase how having access to books can help change lives."
This sentiment reflects the club's commitment to making a positive impact in the community.
Taskeen Ahmed, Co-Founder of Awesome Books, shared his personal connection to the mission:
“My parents came to this country with very little, but their focus on learning and literacy transformed our lives. That experience shapes everything we do at Awesome Books.”
Empowering the Community
The initiative aims to empower the community of Bradford by providing access to books.
Taskeen Ahmed further explained:
“Books have the power to open minds, spark ideas and create opportunities. We believe everyone has the potential to flourish, no matter where they were born or what they were born into; this should not define them. Book donations are a way for us to begin empowering people, so they can take control of their future.”
This partnership is a significant step toward enhancing literacy in the area and supporting families who may otherwise struggle to access reading materials. The emphasis on education and community support is something that resonates deeply within Bradford, making this collaboration even more meaningful.
Visibility and Impact
The branding of Awesome Books will not only be visible at Mbanq Valley Parade, the home ground of Bradford City AFC, but also across the club's social media channels. This increased visibility will help to spread the message about the importance of reading and the resources available for families in the community.
With this partnership, Bradford City AFC and Awesome Books aim to create a culture of reading and learning that can have a lasting impact on the community. The donation of books and the promotion of literacy initiatives will help ensure that everyone, especially children, has the opportunity to explore new worlds through literature.
This collaboration is set to launch various campaigns celebrating the joy of reading and illustrating how access to books can change lives for the better. Community members can look forward to exciting events and activities designed to foster a love for reading and learning.
As this partnership unfolds, it’s clear that Bradford City AFC is not only committed to football but also to making a real difference in the lives of those in the Bradford community. Through the generous support of Awesome Books, the club is helping to build a brighter future, one book at a time.
