How To Do A Festival Without The Faff: The new Love to be… Ultra VIP Experience

Okay, let's be honest. You love a good festival, right? The buzz, the tunes, the feeling of being part of something massive with all your mates. But what about the other stuff? The endless queues for the loo, trying to find a decent spot where you can actually see the stage, and juggling your drinks and your bag while trying to have a dance.

It can be a bit of a mission. But what if you could get all the good bits of a festival, with none of the rubbish? Well, it looks like the legendary house music brand Love to be… has read our minds. They’re back at The Stray in Harrogate on Saturday 6th September, and this time, they’re bringing something properly special to the party.

So, what’s this Ultra VIP thing all about?

Picture this: you and your crew, living your best life at a massive house music festival, but with all the comforts of a top-tier club. That’s the new Ultra VIP Experience in a nutshell. It’s a first for Love to be… and they’re only letting 250 people in on the secret. So it’s super exclusive. Forget muddy fields and long waits; this is about doing a festival in style.

They’ve teamed up with the Yorkshire-based premium tequila brand, Hacien, to create a special zone that’s all about comfort and class. Think of it as your own private party inside the main event. You get your own dedicated seating, table service (yes, no more bar queues!), and even exclusive viewing platforms so you can see all the action without someone’s head in your way. It’s the ultimate upgrade for anyone who loves the music but is a bit over the usual festival chaos. This is more than just a standard VIP ticket; it’s an unforgettable day out.

The Ultra VIP ticket gets you a whole load of perks. Check this out:

• Fast-Track Artist Entrance: You get to breeze in like you own the place, using the same entrance as the performers. No long queues for you.
• Private Tables: Your group (up to 10 people) gets a reserved table for the whole day. It's your basecamp for the entire celebration.
• All-Inclusive Drinks: Your table package includes Hacien tequilas, premium spirits, beers, and soft drinks. All sorted.
• Exclusive Viewing Platforms: Get the best views of the stage without having to fight your way to the front.
• Luxury Loos & On-Site Parking: Two of the most underrated but brilliant festival perks. Game-changers!
• The VIP Pamper Room: Need to freshen up? There’s a complimentary pamper room with everything you need to stay looking glam, including a glam team. Fancy that!

A proper Yorkshire collaboration

This whole Ultra VIP space is being brought to life by Hacien, a premium tequila brand that’s also from Yorkshire. So, it’s a local collaboration, which we love to see. Hacien isn’t about slammers with salt and lime. Their whole vibe is about showing people how amazing tequila can be when it's made properly. It’s a classic spirit made from 100% blue agave, which gives it a naturally smooth and sweet taste with a really distinctive flavour. They want to create a sophisticated club atmosphere within the festival, a place to chill and enjoy the music with a perfectly crafted drink in hand. It’s a perfect match for the Love to be… festival.

Seb Francis, who co-founded the tequila brand, put it perfectly:

"This collaboration is a natural fit, uniting our shared passion for celebration, bringing people together, and creating truly memorable experiences. Festival-goers are in for an unforgettable day, and we're especially excited for the Ultra VIPs to be the very first to sample our brand new, exclusive flavours!"

More than just a festival, it’s a celebration

Love to be… has been a massive name in house music for over 30 years. They started out at the iconic Music Factory in Sheffield back in 1994 and have been throwing legendary parties ever since. They’re known for bringing generations of music lovers together for a proper celebration of house music, culture, and style. After a sell-out debut festival, they've even increased the capacity from 4,000 to 6,000, so more people can join the party. This whole event is a massive celebration.

Marc Dennis, the co-founder of Love to be…, explained the thinking behind the new VIP experience:

“This is more than a festival. This is a celebration of house music, culture and style - done the Love to be…way. Our new Ultra VIP Experience is designed for those who appreciate great music but also value comfort, exclusivity, and premium service. It’s about celebrating the love of house in a more refined and intimate way, providing a space where seasoned house music fans of all ages can come together to enjoy the festival in an unforgettable setting.”

The music and the madness

Of course, it’s all about the music. And the line-up is absolutely huge. We’re talking some of the biggest names in house music, including the one and only Armand Van Helden, alongside Shapeshifters, Ultra Nate, and Marshall Jefferson. And that’s just for starters! There will be top-tier DJs playing across the day, for 11 hours of non-stop tunes. The main stage at The Stray is being completely reimagined for an indoor-outdoor vibe, and there's a second stage, the Music Factory Classics Big Top, paying tribute to the brand's legendary Sheffield roots. On top of the incredible music, the production is going to be epic. Think fairground rides, incredible dancers in show-stopping costumes, stilt walkers, fire breathers, and a mind-blowing audio-visual production. It's going to be a full-on sensory experience.

Hungry? They’ve got you sorted

No festival experience is complete without some decent scran. The food village will be packed with high-end street food vendors. We're talking Greek gyros, Kerala-style vegetarian food, stone-baked pizzas, and gourmet chicken. And the best bit for anyone with an Ultra VIP ticket? You can order food directly to your table using the festival app. No leaving your comfy spot, no queues, just great food delivered right to you. This is how every festival should be!

This whole thing sounds like it’s going to be an absolutely unforgettable day. A proper celebration of house music with an incredible lineup of DJs and a next-level Ultra VIP experience. If you want to do the Love to be… festival in Harrogate in the best way possible, this is it. But remember, the Ultra VIP tables are extremely limited, so you’ll need to be quick to bag one for your crew.