Sony XR-98X90LU 98" 4K Full Array LED HDR Smart TV

Sony XR-98X90LU 98" 4K Full Array LED HDR Smart TV Amazing brightness. Piercing contrast.Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™ Intense contrast,feel the depthCognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Sound harmonised. Pictures synchronised.Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action. Designed slim. Machined in metal.Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture. Contrast intensified.Depth amplified.XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail. Everything upscaled close to 4K qualityWhatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.