Joico Defy Damage Detox Cleansing Crème Shampoo 300ml

Get rid of scalp and hair build up for good, and say hello to happy, healthy hair. Wash away hard water residue, trace minerals, product build up, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lack luster locks into hair that feels clean and soft. With a single, transformational cleanse, this clarifying formula dives deep to leave hair and scalp feeling clean while being gentle on colour, without leaving hair feeling stripped or dry. • Removes hard water residue, trace minerals, product build up, copper, and salts • Helps remove green tones in hair due to chlorine • Builds bonds and leaves hair feeling soft to the touch • Colour-safe and Vegan • Free of SLS/SLES Sulfates* • Paraben-free and Mineral Oil-free Key Benefits NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling. PROTECTIVE LIPID The exact kind found in healthy hair—acts as the first line of defence to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. MORINGA SEED OIL A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair - helps to boost shine and softness. ARGININE A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal. Ingredients Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Parfum (Fragrance), Glycol Distearate, Sodium Lauroamphoacetate, Citric Acid, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Lauryl Glucoside, Polyquaternium-7, Tetrasodium Glutamate Diacetate, Arginine, Moringa Oleifera Seed Oil, Sodium Hydroxide, Benzyl Alcohol, Benzoic Acid, Phosphatidylcholine, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Charcoal Powder, Arginine HCl, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Rosa Canina Fruit Oil, Dehydroacetic Acid, Potassium Sorbate, Sodium Gluconate, Aminomethyl Propanol, Tocopherol, Citronellol, Alpha-Isomethyl Ionone.