As a contrast to Boss Nuit Pour Femme, the house of Hugo Boss has launched Boss Jour Pour Femme, with a milky white flacon, shaped like Nuit. This fragrance shows the three faces of a woman: inspiration, composure and ease, described with a beautiful blend of white flowers chilled with sparkling citrus. Lightness and freshness are presented with a combination of accented accords of lime and grapefruit blossom representing the liveliness of the first morning rays of light that radiate with positive anticipation. Inspiration is retold with a rich bouquet of white flowers, including flowers of freesia, lily of the valley and honeysuckle celebrating the femininity and beautiful diversity of life of every woman.

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