Joico Blonde Life Violet Color Enhancing Masque 150ml

Time for a treatment that embraces YOUR shade of blonde! Blonde Life Colour Enhancing Masque in Violet helps refresh your unique blonde tones by neutralizing unwanted warmth. Feel the luxurious transformation and watch your ’do stay true for up to three washes.* Natural, exotic oils pair with JOICO's most fortified, hair-healing ingredients to provide shine and hydration for healthy-looking, blondes. • Color enhancement lasts up to 3 washes* • Reduces breakage by 60% in a single use** • Hair feels hydrated after first use • Hair feels nourished and conditioned • Helps detangle beautifully • 96% naturally-derived formula*** SmartRelease Technology Joico's one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients - Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling. Arginine Arginine is greatly depleted during the bleaching process. This naturally occurring, elasticity-boosting acid instantly replenishes and strengthens lightened strands to help reduce breakage. Tamanu Oil Packed with essential fatty acids and Omega-6 and -9, this rare moisturizing and conditioning oil bumps up shine, protects haircolor, and helps smooth brittleness away with every single application. Monoi Oil Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working: • From the inside out to replace essential moisture and give softness, elasticity and body a major boost. • From the outside in to help polish the hair surface, fight frizz and guard against dryness and environmental damage. Ingredients AQUA (WATER, EAU), ISOAMYL LAURATE, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, CETYL ALCOHOL, OLUS OIL (VEGETABLE OIL, HUILE VÉGÉTALE), PHENOXYETHANOL, PARFUM (FRAGRANCE), ISOPROPYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, CAESALPINIA SPINOSA GUM, SODIUM GLUCONATE, ETHYLHEXYLGLYCERIN, CITRIC ACID, SODIUM CITRATE, PHOSPHATIDYLCHOLINE, CALOPHYLLUM INOPHYLLUM SEED OIL, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, BENZYL ALCOHOL, GARDENIA TAITENSIS FLOWER EXTRACT, SODIUM HYDROXIDE, LIMONENE, LINALOOL, HC BLUE NO. 16, BASIC RED 51, CI 60730 (EXT. VIOLET 2).