Joico InnerJoi Strengthen Shampoo 50ml

This fortifying 50ml shampoo produces a rich yet gentle lather that nourishes and revitalizes overworked hair. Give your stressed, damaged hair the care it deserves with the InnerJoi Strengthen collection. Formulated with Coconut and Abyssinian oils, these products help repair and strengthen hair* while reducing the risk of future breakage. - Strengthens hair and reduces breakage*** - Helps repair damaged hair*** - Leaves hair soft and full of natural movement - Enhances shine *According to Global ISO 16128 standards, 90%+ naturally derived refers to formulas made from plant- and mineral-based ingredients and water, all minimally processed. **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate ***Based on reduced combing breakage in damaged hair compared to a non-conditioning shampoo. Coconut Oil – A time-honored superfood, renowned for its benefits in skincare and haircare. Abyssinian Oil – A nutrient-rich oil, full of antioxidants and vitamins, with eco-friendly low water requirements. Vegan Protein – Derived from pea and vegetable sources, it mimics the protein found naturally in hair for added strength. Olive Ester – Sustainably sourced from olive oil production, this biodegradable ingredient supports healthy, shiny hair. Ingredients: Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Panthenol, Propanediol, Propylene Glycol, Cocos Nucifera (Coconut) Oil, Isoamyl Laurate, Crambe Abyssinica Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Hydrolyzed Jojoba Esters, Squalane, Methyl Oleate, Potassium Sorbate, Biotin, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.