LG 50UR78006LK 50 inch 4K Smart UHD TV

LG 50UR78006LK 50 inch 4K Smart UHD TV Reveal the Last DetailLG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content. a5 AI Processor 4K Gen6 - Boost Your Viewing Experiencea5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.*86"UR80 feature a7 AI Processor 4K Gen6. Redefine Scale of 4KWatch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment. See UHD TV on a Whole New ScaleExperience your favourite content up-close with an ultra-big 4K UHD TV. The Perfect Fit for Full SoundPair up all you love to watch with crystal-clear sound—the way it was meant to be heard. WOW Interface - Diversified SettingsWhen connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.*This feature is only supported on 2023 TV models. Support varies by model. webOS 23 new Home - Tailored to Your LikingFrom your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you. My ProfileGet tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you. Quick CardCreate dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content. Smart Assistant & ConnectivityLG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.*Supported menus and apps may vary by country.*Voice Command availability may vary by product and country. Cinema-Like Immersion at HomeWatch in 4K and enjoy a viewing experience like the ones in the cinema. Endless Content On DemandEasily enjoy content from the biggest streaming platforms directly on LG UHD TV. AAA Gaming Begins HereTransform your experience with fast, smooth gaming and feel like you're truly immersed in the game. Game Optimizer & DashboardFind all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.