Your Guide to Shopping Local as a Yorkshire Rapeseed Oil Business Brings Producers Together for EAT Yorkshire

Ever wished you could get all your favourite local treats in one go, and maybe even get a bit of a discount? Well, you’re in luck. A brilliant idea that started a few years back is returning, bigger and better than ever. The team at a family farm in Thixendale has brought together a massive group of local food and drink makers for the sixth EAT Yorkshire promotion. It's a fantastic chance for people to discover and support some of the best independent businesses in the county, all while saving a bit of cash. This fantastic initiative, spearheaded by Yorkshire Rapeseed Oil, connects businesses directly with their customers for a month-long celebration of all things delicious.

So, what’s the story behind EAT Yorkshire?

It all kicked off during the lockdowns. Remember that? When popping to the shops was a major event and everyone was looking for ways to support local businesses that were struggling. Jennie Palmer from Yorkshire Rapeseed Oil had the great idea of connecting with other local producers to help everyone out. The plan was simple: team up, offer customers a discount, and make it easier for people to shop local from their sofas. What started as a clever way to navigate a tricky time has blossomed into an annual event that foodies across the county look forward to. The EAT Yorkshire initiative is now in its sixth year, proving that the appetite for high-quality, local food is stronger than ever. It's a true celebration of community spirit, bringing together a diverse range of producers for the benefit of their customers.

The business at the centre of it all, Yorkshire Rapeseed Oil, has a lovely story of its own. Established back in 2008 by Adam and Jennie Palmer, the business operates right from their family farm in the beautiful Yorkshire Wolds. They produce a whole range of oils, dressings, and mayonnaise using rapeseed grown right there on their farm and others nearby. Everything is pressed, blended, bottled, and labelled on-site, which is about as local as it gets. It’s this deep connection to the land and local community that makes them the perfect champions for the EAT Yorkshire promotion.

Who's taking part in the big event?

This year, the EAT Yorkshire campaign is the biggest it's ever been, with a whopping 32 producers on board. That includes eight new producers joining the fun for the first time, offering everything from coffee and kombucha to charcuterie. It’s a proper showcase of the incredible variety of food and drink that comes out of our county.

Jennie Palmer shared her excitement about the growing collaboration: “We’re delighted to welcome eight new producers as we celebrate our sixth EAT Yorkshire campaign that showcases some of Yorkshire’s finest producers. What started off as a way of connecting businesses and consumers during lockdown has turned into an annual celebration of local food and drink. We now have 32 producers on board, including newcomers Dunesford, Gordon Rhodes, Aagrah foods, Cridling kombucha, Wildman charcuterie, Roost coffee, Norse coffee liqueur and Yorkshire Mushroom Emporium. This is the biggest number of producers since we started, so we’re very pleased. Each business will offer a 10% discount on online orders from 1st to 31st March.”

Here’s a look at the full line-up of amazing local producers involved in the 2026 campaign:

• Aagrah foods

• Anna’s Happy Trotters

• Cridling kombucha

• Derwent Honey

• Dunesford

• Gordon Rhodes

• Lottie Shaws

• Norse coffee liqueur

• Puckett’s Pickles

• Roost coffee

• Sawley Kitchen

• SeaGrown

• Shepherds Purse

• Side Oven Bakery

• Sloemotion

• Soanes Poultry

• Staal Smokehouse

• The Chilli Jam Man

• The Gourmet Scotch Egg Company

• The Honest Bean Co

• The Yorkshire Kitchen

• The Yorkshire Pasta Co.

• The Yorkshire Sea Salt Co

• Warrendale Wagyu

• Whitby Distillery

• Wildman charcuterie

• Wold Top Brewery

• Yockenthwaite Farm

• Yorkshire Dama Cheese

• Yorkshire Mushroom Emporium

• Yorkshire Rapeseed Oil

• Yorkshire Wolds Apple Juice

How to get your hands on the goodies

Getting involved and grabbing your discount couldn't be simpler. The whole promotion runs for the entire month of March, giving everyone plenty of time to explore all the different businesses. Here’s how it works:

1. The promotion kicks off on the 1st March and runs all the way through to the 31st March.

2. On the 1st March, a special EAT Yorkshire landing page will go live on the Yorkshire Rapeseed Oil website. Think of it as your map to a treasure trove of tasty things.

3. This page will have links to the websites of all 32 participating local producers.

4. Just click through to the businesses that catch your eye, fill your basket with delicious treats, and head to the checkout.

5. When you’re ready to pay, simply enter the special EATYORKSHIRE code.

6. Voilà! You’ll get a lovely 10% off your online sales.

It’s a fantastic way to stock up your cupboards with everything from store-cupboard staples like pasta from The Yorkshire Pasta Co. and honey from Derwent Honey to special treats like smoked salmon from Staal Smokehouse or a bottle of something lovely from the Whitby Distillery. The EAT Yorkshire initiative is perfect for anyone wanting to try something new or just support the incredible family farming business community and other local producers that make Yorkshire’s food scene so special.