Bradford City AFC and Luminate Education Group Renew Partnership to Boost Local Education

Bradford City AFC has exciting news to share as they continue their partnership with Luminate Education Group, who have stepped up their support for the club. This renewed agreement, announced recently, sees Luminate remain as the official Business Club partners, showcasing a strong commitment to both football and education in the region.

Luminate Education Group's Role

Luminate Education Group is based in West Yorkshire and stands as one of the largest providers of post-16 and adult education in the UK. They are also known as the principal partners at Mbanq Valley Parade, the home of Bradford City AFC. This partnership will now expand to include sponsorship of various digital assets at the club, which is a move aimed at fostering apprenticeship growth in the area. Apprenticeships are training programmes that allow people to work while they learn, helping them gain practical skills and experience.

Voices from the Partnership

Adam Keizer, Bradford City AFC's head of commercial, expressed his enthusiasm for the renewed collaboration:

“We are delighted to continue working with such a talented team over at Luminate Education Group as we build on the success we had together over the last 12 months.”

Keizer further explained the benefits of the partnership:

“The work they do is vital to ensuring people in the local community have a range of options available to them in their education journey and we are excited for the next year together.”

Shared Commitment to Education

Kelly McAllister, the group director of apprenticeships at Luminate Education Group, also shared her thoughts on the partnership:

“We are delighted to continue our partnership with Bradford City AFC as the naming partner of the Business Club. This collaboration reflects our shared commitment to supporting businesses, developing talent, and creating opportunities across the region.”

This commitment is especially crucial in today's world, where skills and workforce development are increasingly important. McAllister pointed out that it is essential for employers to access partnerships, networks, and training opportunities that will help them build a sustainable workforce for the future. This means that local businesses can look forward to a stronger support system as they grow and adapt to changing demands.

Building on Success

Over the past year, the Business Club has enjoyed significant growth, bringing together various organisations from across the region. According to McAllister, the club has been “going from strength to strength, creating valuable connections.” This growth has not only benefited the participating businesses but has also provided learners with more opportunities to gain skills and experience.

The partnership between Bradford City AFC and Luminate Education Group is a shining example of how sports and education can work together for the benefit of the community. By deepening the relationships that have developed over the past year, both organisations are excited to explore new opportunities that will continue to generate positive outcomes for businesses, learners, and the wider community.