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News • July 10th, 2026
|Bradford City AFC is excited to announce a renewed partnership with IAG Mechanical, a local business that has chosen to deepen its connection with the club for the upcoming season. This partnership highlights the importance of local businesses supporting community organisations, particularly in the realm of sports.
Partnership Growth
IAG Mechanical first became involved with Bradford City last season by sponsoring player Joe Wright. Building on this initial relationship, the company has decided to enhance its support for the Bantams, demonstrating a commitment to the club and the local area. This is not just a business arrangement; it reflects a strong community spirit and a desire to give back to the city of Bradford.
Community Focus
As a company that provides gas mechanical services, IAG Mechanical will not only promote its brand through various digital platforms but will also work closely with the community. One of the exciting aspects of this partnership is the introduction of ticketing incentives for families, making it easier for more fans to attend matches and support their team. This initiative aims to strengthen the bond between the club and its supporters, ensuring that everyone in the community has the opportunity to be part of the action.
Voices from the Partnership

Davide Longo, City’s general manager, expressed his enthusiasm about collaborating with local businesses:
“It is always a pleasure to work with major businesses based in Bradford and IAG Mechanical are no different. Adam and his team have been nothing short of brilliant so far, and the future looks bright for the partnership. The impact this will have on our community is exciting and something we can all look forward to.”
Adam Cheshire, managing director at IAG Mechanical, shared his thoughts on the partnership:
“At IAG Mechanical, we are delighted to continue our partnership with Bradford City AFC for the upcoming season. As a proud local business, we believe in supporting organisations who play such an important role in our community, and we are pleased to once again back the club.”
Cheshire also highlighted the personal connection his family has with the club:
“This partnership is particularly meaningful to us because, beyond our business, we are a family of lifelong Bradford City supporters. Being able to support the club both professionally and personally makes this sponsorship especially rewarding, and we look forward to another exciting season together, while continuing to invest in the city and the community we are proud to be part of.”
What This Means for Fans
This partnership not only showcases the strong ties between local businesses and the club but also promises to enhance the experience for fans. With ticketing incentives aimed at families, more supporters will have the chance to cheer on the Bantams from the stands. This is particularly important in fostering a sense of community and belonging among supporters, young and old alike.
Looking Ahead
As Bradford City AFC prepares for the new season, the renewed partnership with IAG Mechanical is set to play a significant role in both the club's operations and its community outreach efforts. Fans can anticipate various initiatives that aim to engage them further and build upon the exciting atmosphere at matches. The collaboration is a testament to how sports can bring people together and strengthen local ties.
Ultimately, partnerships like this one are essential not just for the growth of the club but for the overall vitality of the Bradford community. As the Bantams gear up for another season, the support from IAG Mechanical and the involvement of local families will undoubtedly contribute to an electrifying atmosphere at Valley Parade.
Yorkshire Team
The Yorkshire.com editorial team is made up of local writers, content creators, and tourism specialists who are passionate about showcasing the very best of God’s Own Country. With deep roots in Yorkshire’s communities, culture, food scene, landscapes, and visitor economy, the team works closely with local businesses, venues, and organisations to bring readers the latest news, events, travel inspiration, and insider guides from across the region. From hidden gems to headline festivals, Yorkshire.com is dedicated to celebrating everything that makes Yorkshire such a special place to live, work, and visit.
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