Welcome to Yorkshire
Inspiration • September 2nd, 2026
|The vibrant city of Leeds is about to welcome an exciting new addition to its health and wellness scene with the opening of the FACEGYM studio at Victoria Leeds on 19 September 2026. This marks the first FACEGYM location in Yorkshire, bringing a unique concept of facial fitness that is gaining popularity worldwide. To celebrate this launch, giant red balloons with the slogan “LEEDS, YOUR FACE NEEDS A WORKOUT” have appeared at key locations throughout the city, creating a buzz and anticipation for what’s to come.
Introducing FACEGYM
FACEGYM is a London-born brand that has revolutionised the way people think about skincare and fitness. Founded by Inge Theron, a beauty and wellness expert, FACEGYM focuses on exercising the muscles of the face, just like one would do for the body. The studio offers a variety of facial workouts designed to tone, sculpt, and lift the face using energetic massage techniques and innovative tools.
Each session at FACEGYM follows a structured workout plan that includes:
Warm-up: Preparing the facial muscles for exercise.
Cardio: Engaging the muscles to improve circulation.
Sculpting: Targeting specific areas of the face for toning.
Cool-down: Relaxing the muscles after a workout.
With over 40 muscles in the face, FACEGYM’s approach encourages clients to incorporate facial fitness into their broader wellness routines, promoting not just beauty but also overall health.
Founding Memberships Available
As part of the launch, FACEGYM is offering an exclusive Founding Membership to the first 99 members. This special membership is priced at £62 per month, significantly lower than the standard rate of £110 for a one-off workout. Benefits of the Founding Membership include:
One FACEGYM workout per month.
40% off additional FACEGYM Boosters.
30% off extra workouts.
20% off full-price FACEGYM skincare and tools.
Fixed membership rate for six months before transitioning to the standard price of £77 per month.
This introductory offer allows members to experience the same high-quality facial workouts available in London at a reduced price. In comparison, memberships in London currently cost £88 per month, making the Leeds Founding Membership a fantastic opportunity for those in the area.
The Leeds Wellness Scene
The opening of FACEGYM in Leeds aligns perfectly with the city’s growing reputation as a hub for fitness, wellness, and self-care. The new studio adds a fresh perspective to the local fitness landscape, encouraging residents to explore new ways to look after their health and beauty. Olivia Carson-Lee, the Studio Manager at FACEGYM Leeds, expressed her excitement about the opening, stating:
“I'm incredibly excited to be opening the doors to FACEGYM Leeds at Victoria Gate and bring the FACEGYM experience to the city. What makes FACEGYM so exciting is the energy and experience. Our workouts combine targeted skincare with massage and sculpting techniques, giving clients that instant post-workout glow while helping them make facial fitness part of their regular routine.”
