Welcome to Yorkshire
Published on July 27th, 2026
•A North Yorkshire family business, Yorkshire Rapeseed Oil, recently celebrated its 18th birthday with a vibrant new brand identity unveiled at the Great Yorkshire Show. The event, which took place earlier this month, marked an important milestone for the company, founded by father and son duo, Adam and Ben Palmer, in 2008 on their family farm in the picturesque Yorkshire Wolds.
New Look Reflects Values
The team at Yorkshire Rapeseed Oil spent nine months developing a fresh design that highlights their strong connection to the local area and the values that define their brand.
Marketing manager, Jennie Palmer, along with design experts, conducted research showing that consumers are increasingly looking for healthier and more sustainable food options. This trend includes a preference for local products that have a genuine story behind them:
“We've worked hard to dig deep into the values, ethos and heritage of our brand, and this has shaped and formed our direction.”
“Bright and bold, our new look really helps us communicate who we are, YRO.”
Product Range
The rebranded product line includes a variety of natural and flavoured rapeseed oils, along with oil-based mayonnaise and hollandaise sauce made from their award-winning oil, which recently received a Great Taste Two Gold Star.
Local Farming Heritage
Yorkshire Rapeseed Oil is proud of its local roots. All products are blended, bottled, and labelled right on the farm.
The Palmer family believes in bringing high-quality, locally produced goods to customers.
“From our farm, to your kitchen, our goal has, and always will be, to bring you the very best quality products, crafted here on our farm from rapeseed grown on the Yorkshire Wolds.”
“We hope you continue to enjoy our range as much as we love creating it.”