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News • September 1st, 2026
|A Selby-based company, GSN (Gold Standard Nutrition), has made headlines after winning the Top Protein Meals category at the Gymfluencers.com 2026 Awards. This achievement marks a significant milestone for the business, which has grown rapidly since its inception in 2012. Founded by Craig Allen, a local entrepreneur, GSN is now celebrated for its range of high-protein meals, which are designed to make healthy eating accessible and enjoyable for everyone.
Craig Allen's Vision
Craig Allen, who started GSN at the young age of 21, began his journey with just ten second-hand freezers and a decommissioned delivery truck from Tesco. His goal was simple: to make healthy eating easy for everyone.
Reflecting on the company's growth, Allen stated:
“We’re a bootstrapped Yorkshire business, built from the ground up since 2012. We’ve always lived by one motto at GSN - we’re not here to be the biggest, we’re here to be the best.”
He expressed pride in receiving national recognition, emphasising that every award validates the hard work and sacrifices made by the team.
From Humble Beginnings to National Recognition
Over the years, GSN has transformed from a small start-up into a national frozen food brand. The company produces a variety of high-protein meals, including its popular Pots of Gold, wraps, and Signature Meals. These products are now available in more than 1,000 locations across the UK, including major retailers, gyms, and convenience stores.
In recent times, GSN has celebrated a remarkable achievement: over 10 million meals sold in the UK. This impressive figure highlights the brand's growing popularity and the demand for its nutritious offerings.
What Makes GSN Stand Out?
The Gymfluencers Awards are known for recognising leading brands and products within the health and fitness industry. Judges praised GSN for its hassle-free approach to premium nutrition. The company’s meals are designed to be both convenient and healthy, making it easier for busy individuals to maintain a balanced diet. GSN's meals are:
High in protein and fibre
Low in sugar
Made in the UK
Ready to eat in minutes
This focus on quality and convenience has resonated with consumers looking for nutritious frozen meal options.
Future Plans for GSN
Looking ahead, Craig Allen is focused on expanding GSN's reach and offerings. One exciting initiative in development is GSN to Go, a workplace wellbeing programme aimed at businesses with more than 30 employees. This scheme is designed to provide employers with a cost-effective way to offer healthier food choices to their staff, promoting better nutrition in the workplace.
Additionally, GSN is working on new products that will be launched in the coming months, further diversifying its range and appealing to a broader audience.
Staying True to Yorkshire Roots
Despite its success, GSN remains proud of its Yorkshire heritage. The brand is committed to being a part of the local community and contributing to the region's economy. Craig Allen's journey from humble beginnings to running a successful national brand serves as an inspiration to aspiring entrepreneurs in Yorkshire and beyond.
With ambitions to become the UK’s best-loved frozen food brand, GSN is not just focused on growth; it is also dedicated to maintaining high standards of quality and customer satisfaction. The company’s achievements reflect the hard work and dedication of the team, as well as the support of the local community.
As GSN continues to innovate and expand its product range, it will be interesting to see how this local brand evolves in the competitive frozen food market. For now, GSN's award win is a testament to the power of hard work, determination, and a commitment to quality. The future looks bright for this Selby-based business as it strives to make healthy eating a reality for everyone.
