
Jack in the Box Soft Play and Role Play
📍 Annie Reed Rd, Grovehill Industrial Estate, Beverley HU17 0LF, UK
About Jack in the Box Soft Play and Role Play
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📍 Annie Reed Rd, Grovehill Industrial Estate, Beverley HU17 0LF, UK
from 694 reviews
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Showing 5 of 694 reviews from Google Maps.Last updated 5 February 2026.
Staff are so lovely and accommodating, it’s the perfect size soft play and lovely and clean so I don’t to have to follow my 3&4 year old around everywhere. Toys aren’t over priced either and the role play upstairs is absolutely amazing! Staff very accommodating to allergies and it’s NUT FREE! The kids had the most amazing day, the coffee was great (I had 2!) kids meals were brilliant and we they can’t wait to go back. Highly recommend ⭐️⭐️⭐️⭐️⭐️
Wow! We loved it here. We are up visiting from Kent / London and this is by far one of the best, if not the best, role play village we have ever been to. It was set up to appeal to children but it was very clear the grown ups had been considered too. Our favourite bit was the working beeper in the supermarket, the working weighing scales and the ice cream van! Will come back when we are back in Yorkshire!
If you’re looking for somewhere with restaurant quality food that’s going keep your kids (and husbands) entertained whilst you sit back with a hot drink then this is the place for you. The soft play has 3 separate age group play areas with amazing sensory & interactive play zones! I need to make a point of saying this is the only soft play centre that my 4 year has never picked up a bug from too.
My eldest daughter celebrated her 1st birthday at Jack in the Box nearly a decade ago, and it has been a pleasure to watch this fantastic business evolve and flourish since. The soft play centre has always been our favourite; so fun but always clean too, with delicious food available (I was also always grateful when my children were toddlers that staff so vigilantly monitored the baby area to keep it safe for little ones)! We loved gymnastics classes there, but we love the new role play centre even more (we used to travel much further afield for role play fun, so feel lucky to have the best in the country on our doorstep now). Thanks Gail, Simon and all the staff at Jack in the Box; we’ll see you again soon!
This is the best role play we’ve been too and now to be classed as award winning, it’s truly a fab way to spend a few hours. As soon as you arrive you are greeted with great customer service and a play bank card to use around the role play space. My little girl is 3 and loves all of the different areas from shopping with the little trolleys and scanning area to the farm room feeding the animals to the music room smashing out a tune on the drum to name a few. After tidy time, all of the children are given a sticker for helping to clear away. The food and drink is all reasonably priced and if you want to treat your little one there’s a selection of toys to buy also :)