WAVES

Discover WAVES on Bridlington's South Pier, a highly-rated shop offering a fantastic range of outdoor clothing, fishing tackle, and coastal-themed gifts.

WAVES is a highly-rated, popular coastal shop situated directly on Bridlington's South Pier, offering a delightful retail experience with a 4.5/5 Google rating. This charming store has become a firm favourite for visitors and locals alike, known for its extensive range of unique products perfect for a day by the sea or as a memorable souvenir.

Customers consistently praise WAVES for its superb selection of clothing and charming coastal-themed gifts, with many finding themselves happily discovering more than they originally intended! Beyond apparel and decorative items, the shop is also a go-to destination for sea fishing enthusiasts, stocking a decent assortment of tackle, rigs, and lures. The team are frequently commended for their exceptional helpfulness and friendly service, going the extra mile to assist customers with their specific needs.

Visiting Information

WAVES is open Tuesday to Sunday. Operating hours are 10:00 AM to 3:00 PM Tuesday through Friday, and extending slightly to 3:30 PM on Saturdays and Sundays. The shop boasts a wheelchair-accessible entrance, ensuring ease of access for all visitors. For payment, WAVES accepts all major credit and debit cards, as well as NFC mobile payments, providing convenient options for your purchases.

4.5

from 13 reviews

Google Reviews

Reviews from Google Maps.

Showing 5 of 13 reviews from Google Maps.Last updated 1 February 2026.

Anonymous

5/5

a year ago

Popped in for the first time today and have to say, I'm honestly gutted I've not visited before now. What a lovely little shop. I only wanted some small sea floats for decorations, and left nearly £300 lighter. THAT is how nice the clothing and gift section is. I wanted to buy everything! Will absolutely be returning, and I would highly recommend to anyone looking for excellent quality nautical gifts, or clothing, at competitive prices. Thank you so much for the friendly service.

Anonymous

5/5

a year ago

Was in the shop yesterday , the young lady in there ( the owners daughter ) was so helpful in trying to find me a life jacket. Could not get the size I wanted in stock but this very helpful girl rang around for me today to try and obtain more information on larger size availability. What superb customer service and good advice, I highly recommend this shop. Good value too with the other bits we bought.

Anonymous

4/5

a year ago

Decent little store, I've gone there mostly for the fishing tackle. They have a decent assortment of sea fishing tackle, rigs and lures. Prices are good, friendly staff.

Anonymous

5/5

2 years ago

The lovely lady in Waves was really helpful kitting my son out with a wetsuit for body boarding, without being pushy. Vast range of wetsuits suiting every pocket, loads of other surf apparel. The place to go for all your body board/paddleboard needs and reasonably priced. Highly recommend.

Anonymous

5/5

3 years ago

I love this little shop on Bridlington Harbour. I have bought several wetsuits and other bits & bobs. Staff always very helpful and knowledgeable about their stock. Looking forward to browsing their summer clothes.