Yorkshire.com Editorial Team
Published on June 10th, 2026
•Despite not qualifying for this year's World Cup, Italians in the UK can still find a reason to celebrate thanks to Zizzi, the popular Italian restaurant chain. From 8th to 18th June, Zizzi is offering a free main course to Italian nationals dining at their restaurants, turning their venues into unofficial embassies for the Italian community during the tournament.
Zizzi Celebrates Italian Heritage
The campaign, titled ‘Forza Italia, Forza Zizzi,’ aims to bring a taste of Italy to those feeling left out as their national team, the Azzurri, will not be lifting the trophy this year. Corrine Prior, the Brand & Customer Experience Director at Zizzi, explained the motivation behind the initiative: “Italy has already given the world the things people crave during tournament season, pasta, pizza and gathering around a table with friends and family. While the Azzurri may not be competing this summer, we wanted to give Italians across the UK a reason to celebrate.” Zizzi believes that even if Italy isn't playing, there’s still plenty for Italians to enjoy, especially when it comes to food and the joy of dining with loved ones. The restaurant chain is keen to provide a comforting space for Italians to come together and share their culture.
Free Meals and Discounts
From 8th to 18th June, Italian nationals can enjoy a complimentary main course at any of the eight Zizzi restaurants located in Yorkshire. To take advantage of this offer, guests simply need to show a valid Italian passport and purchase a full-price drink. Here are the key details for the offer:
Dates: 8th – 18th June
Eligibility: Must present a valid Italian passport
Purchase Requirement: One full-price drink must be bought
Limit: One free main course per eligible Italian guest; a maximum of six free main courses can be redeemed per table
Non-Italian Guests: Can enjoy a 30% discount on food until the end of the group stages on 26th June
This initiative not only makes dining more affordable for Italians but also allows non-Italians to enjoy delicious Italian cuisine at a discounted price, encouraging everyone to celebrate the rich flavours of Italy.
A Community Gathering
With over 340,000 Italians living in the UK, the Zizzi campaign seeks to embrace this vibrant community, reminding them of their cultural roots and the culinary delights their country is famous for. Italy may not be competing this year, but the spirit of unity and celebration is very much alive at Zizzi. Zizzi restaurants are known for their inviting atmosphere where friends and family can gather over hearty meals. This initiative is a perfect opportunity for Italians to come together, share stories, and enjoy a relaxed dining experience, whether they are cheering for another national team or simply enjoying the football festivities from the sidelines.
How to Participate
To redeem the offer of a free main course, Italian nationals should visit any participating Zizzi restaurant between the specified dates. Presenting a valid Italian passport will be necessary, along with the purchase of a drink. This simple process allows diners to enjoy authentic Italian dishes at no charge, making it an appealing option for those missing the excitement of the World Cup. For non-Italians, the 30% discount on food provides a great chance to explore Zizzi’s menu, which features a variety of pizzas, pasta dishes, and desserts that embody the essence of Italian cooking. It’s a perfect way to experience the flavours of Italy while joining in on the World Cup celebrations. As Italy continues to hold a special place in the hearts of many, Zizzi is ensuring that the connection to Italian culture remains strong, even when the national team is not in the tournament. The restaurant chain is making it clear that the joy of sharing a meal is a celebration in itself, inviting everyone to partake in this culinary fiesta. For more information about the offer or to make a reservation, interested diners can visit Zizzi’s official website and explore the full menu available during this festive period.
