Marketing Executive
<p><strong>Marketing Executive – Harrogate - £30k per annum + excellent benefits</strong></p> <p><br /></p> <p>Our client is a well-established company based near Harrogate; due to continued growth and expansion they are looking for an experienced Marketing Executive to join their existing team. </p> <p><br /></p> <p>This role suits someone commercially minded, hands-on, and able to create targeted marketing programmes that directly support telemarketing, business development and account-based selling.</p> <p><br /></p> <p><strong>Main Duties and Responsibilities:</strong></p> <p><br /></p> <ul> <li>Build targeted multi-step marketing campaigns focused on our priority sectors</li><li>Working closely with the clients sales and business development teams. </li><li>Produce high-quality e-shot campaigns, LinkedIn posts, and sector-specific value propositions that directly support telemarketing follow-up.</li><li>Redefine website content and structure to emphasise company strengths</li><li>Develop new landing pages optimised for contract buyers</li><li>Content Marketing; Creating sector-specific educational content </li><li>Track and report on lead quality and market penetration </li></ul> <p><br /></p> <p>All applicants should possess the following skills / experience: </p> <p><br /></p> <ul> <li>Proven experience within a similar role</li><li>Strong understanding of account-based marketing </li><li>Excellent written and digital content skills</li><li>Confident with LinkedIn marketing and segmentation tools</li><li>Able to turn technical and compliance-led information into clear commercial value</li><li>Self-managed, proactive and comfortable working at pace</li></ul> <p><br /></p> <p><br /></p> <p>Keywords – Marketing, Marketing Executive, B2B, Lead Generation, account based marketing, ABM, marketing campaigns, e-shots, LinkedIn, SEO, PPC, content marketing, website, website content, web marketing, marketing manager, Harrogate, North Yorkshire </p>