Who is Design Tonic? Yorkshire women’s cricket gets a big local boost from this creative firm

Women’s sport is finally getting more of the attention it deserves—and in Yorkshire, it’s taking a big step forward. Yorkshire County Cricket Club Women have just secured their first ever official partner, and it’s not some big corporate giant—it’s a creative interiors firm from Leeds called Design Tonic. If you’ve not heard of them yet, don’t worry—you’ll be seeing their name on the back of every Yorkshire Women’s playing shirt this season.

For Yorkshire fans and anyone backing women’s cricket, this is pretty exciting stuff. Let’s break down what it all means.

Yorkshire Women’s first professional season is a big deal

So here’s the situation. The Yorkshire Women’s cricket team is heading into its inaugural professional season—proper contracts, bigger matches, more exposure. And to kick things off, they’re heading to Abu Dhabi in spring 2025 for some pre-season training and to compete in the Women’s T20 Counties Super Cup. That’s not just a fancy warm-up tour—it’s part of a wider push to level up women’s cricket across the UK.

But professional sport doesn’t run on talent alone. It needs backing—money, support, visibility. That’s where Design Tonic steps in.

Who are Design Tonic, and why are they getting involved?

Based in Leeds, Design Tonic is one of those firms that knows how to make spaces look and feel amazing. They specialise in interiors for businesses—think stylish offices, slick restaurants, creative retail spaces, and now, stadiums. You’ve probably walked through their work without even realising.

They’ve been Club Partners with YCCC since 2020, working behind the scenes to revamp parts of Headingley Cricket Ground—like the Players Lounge, the Long Room, and the Hawke Suite. So they’re not new to cricket, but this latest move makes things a lot more visible.

As of 2025, Design Tonic branding will be on the back of every Yorkshire Women’s team shirt. A pretty big deal when you’re stepping into your first pro season.

“We’re Yorkshire through and through”

Here’s what Amanda Cook, director of Design Tonic, had to say about it:

“It is a privilege to support Yorkshire Women and be the first ever official kit sponsor for the team as they embark their very first season. As a business we are passionate about sport and our beloved home county of Yorkshire so it’s wonderful to be able to combine both of these loves and get behind Yorkshire Women at YCCC in this way.”

It’s not just about slapping a logo on a shirt. You can feel the pride in that quote. Yorkshire-born, Yorkshire-proud. They’ve been involved for years, and this is their way of going all in.

The Opening Partnership—bringing sport and business together

Design Tonic isn’t just about cricket. They’ve even created something called The Opening Partnership—a series of networking events that bring local businesses together at Headingley Stadium. It's not just a fancy breakfast club; it's a way for people who love sport and business to actually meet and do things that matter. Think less "handshake and business card" and more “grab a brew, talk footie, maybe land a project.”

It's this kind of community-first thinking that’s made them a name people trust in Yorkshire’s business and sporting circles.

From cricket lounges to Premier League clients

Just to give you an idea of how far their reach goes, Design Tonic set up a new branch in 2024 called DT Sports—a specialist arm focused purely on sports spaces. And they’ve landed some proper heavyweights:

• Leeds United
• Nottingham Forest
• Manchester United
• Arsenal
• Leeds Rhinos
• And of course, Yorkshire County Cricket Club

Not bad for a company that only launched in 2018.

Why this matters for women’s sport

Here’s the truth: visibility leads to investment. When people see brands supporting women’s teams, it sends a message. Not just to fans, but to other businesses, to sponsors, to the young girls dreaming of going pro. This isn't just Design Tonic ticking a corporate social responsibility box—this is a genuine investment in something they believe in.

As Tom Webster, Business Development Manager at YCCC put it:

“This year is incredibly important for the development of women’s cricket in Yorkshire and Design Tonic’s support in this space will certainly contribute to its continued growth.”

Looking ahead

It’s pretty clear that women’s cricket in Yorkshire is stepping into a whole new era. The team’s got a packed year ahead, kicking off with their trip to Abu Dhabi, the start of their first professional season, and now—backing from a local company that’s made it clear they’re here for the long run.

And if the past few years are anything to go by, Design Tonic won’t just stop at logos and partnerships. They’ll be right there in the background, making sure Yorkshire’s cricket spaces are as exciting as the sport itself.

If you want to follow along with their journey—or maybe see what a cricket-themed office might look like—you can check them out at designtonicltd.co.uk.

TL;DR – Quick facts:

• Design Tonic is the first official kit partner of the Yorkshire Women’s cricket team.
• Yorkshire Women are heading into their first professional season in 2025.
• Pre-season tour in Abu Dhabi includes participation in the Women’s T20 Counties Super Cup.
• Design Tonic’s branding will appear on the 2025 playing shirts.
• They’ve worked with Leeds United, Arsenal, and more through their DT Sports arm.
• Company founded in 2018, expanded into sports design in 2024.

And honestly? We love to see it. Yorkshire cricket, backed by Yorkshire creativity. That’s a match made in, well… Headingley.