Blue Sky & Joy - Bra Lady of Howden

Discover a comfortable and personalised bra fitting experience at Howden's beloved Blue Sky & Joy, offering a wide range of lingerie.

Blue Sky & Joy, affectionately known as the Bra Lady of Howden, is a highly-regarded specialist lingerie shop nestled in the charming town of Howden, Goole. Renowned for its exceptional customer service and personalised bra fitting experience, this welcoming establishment has earned an impressive 4.8/5-star rating from its satisfied customers. It stands out for creating a comfortable and relaxing environment, transforming what can often be an uncomfortable shopping task into an enjoyable one.

The shop prides itself on its expert bra fitting services, ensuring every customer finds their perfect fit with genuine care and patience. They offer a great range of quality lingerie, including beautiful options for larger cup sizes, catering to diverse needs. A distinctive feature is the opportunity for customers to bring in their old bras for recycling, contributing to sustainable practices. The dedicated team consistently receives praise for their helpful, friendly, and understanding approach, making every visitor feel completely at ease.

Visiting Information

Blue Sky & Joy is open Monday through Saturday from 9:00 AM to 5:00 PM, and is closed on Sundays. The shop features a wheelchair-accessible entrance, ensuring ease of access for all visitors. For convenience, a variety of payment options are accepted, including credit cards, debit cards, and NFC payments.

4.8

from 19 reviews

Google Reviews

Reviews from Google Maps.

Showing 5 of 19 reviews from Google Maps.Last updated 6 February 2026.

Anonymous

5/5

2 months ago

Just came back from a fitting with Joy and she is all that the lovely reviews say and more! She was so patient with me: getting me the best I can have with a smile on her face and genuine care. She is super easy to talk to and made me feel very comfortable! I highly recommend her!

Anonymous

5/5

5 months ago

Excellent. Joy immediately new my size. Very helpful and friendly. Also you can take your old bras in and they are recycled. Pretty bra for larger cups mine 32hh.

Anonymous

5/5

7 months ago

If I could give more than 5 stars I would !! Not being blessed with much to put in a bra, I have found bra shopping an uncomfortable embarrassing job..... Not any more........ Joy is the most welcoming friendly person, who immediately made me feel at ease and relaxed. She has a great range of bras at the most reasonable prices and instead of slapping a tape measure round me and highlighting how small my top half is, she actually fits the bra so it does it's job properly. Absolutely first class service, amd I would highly recommend to anyone who needs a new or replacement bra

Anonymous

5/5

5 months ago

Livid. How can this place have been stashed away while I’ve lived near by for 2 whole years, suffering with terrible bras from M&S and all this time I could have had the bra whisperer solve all my mammary misgivings!! Thank you Joy, you’re brilliant at what you do. I’ll be back.

Anonymous

5/5

3 weeks ago

Absolutely fantastic little shop, I came away with exactly what I needed and am looking forward to going back again soon for more treats :) Thanks Joy!