CRO Manager

CRO Manager (Conversion Rate Optimisation) Company: YDS Group Brands: Smile White & Yorkshire Dental Suite Location: Leeds (full time office-based) Salary: £50,000 – £75,000 (DOE) + performance bonus The opportunity We're a fast-growing, privately-owned group behind two of the most exciting brands in the dental and aligner space - Smile White , the UK's fastest growing aligner brand, and Yorkshire Dental Suite , a fully private dental group. We drive serious traffic across both brands, and we want a CRO obsessive to turn more of it into leads and bookings. We're looking for a CRO Manager - a genuine killer on conversion rate optimisation - to own the conversion performance of both brands end to end. If you live for A/B tests, funnel analysis and squeezing every drop of performance out of a landing page, and you can prove your impact in the numbers, this is the role for you. What you'll own Conversion rate optimisation across both brands - owning the full conversion journey across websites, landing pages, booking flows and lead-capture forms. Testing programme - running a relentless, structured A/B and multivariate testing roadmap: hypothesis, build, run, analyse, iterate. Funnel analysis - identifying where users drop off and fixing it, using analytics, heatmaps, session recordings and user research (e.g. GA4, Hotjar/Clarity, VWO/Optimizely/Convert). Landing page optimisation - working closely with paid media, creative and content to maximise conversion on every campaign. Lead & booking growth - increasing form completions, enquiries and bookings to drive more results from the same traffic. Mobile-first optimisation - making sure the experience converts brilliantly on every device. Reporting - clearly evidencing conversion uplift and the revenue impact of your work. What we're looking for A proven track record in CRO with measurable, evidenced uplift - you can point to wins and the numbers behind them. Expert command of A/B testing tools and web analytics , with a solid grasp of statistical significance and clean test design. Strong analytical mindset - you let the data lead, not opinions. A sharp understanding of how UX, copy and design drive (or kill) conversion. Comfortable owning conversion across multiple brands and sites at once. A proactive, hands-on self-starter who thrives in a fast-moving scale-up. Experience in lead generation, e-commerce, healthcare or D2C is a plus. Why join us Own the conversion performance of two high-growth, high-traffic brands. Direct, visible impact - your work shows up in the numbers every week. Join an established, well-resourced group marketing function. Real autonomy, a clear testing budget and the tools to do the job properly. How to apply We're looking for serious, high-calibre candidates only. Apply now with your CV and a short note on a CRO test or project you've personally run - including the uplift you achieved.