User Experience Foundations : Designing people focused products and services

User Experience (UX) is the key to success in today’s crowded and competitive marketplace.The organizations that stand out are those that truly understand their customers’ needs and have a reliable, repeatable way to meet them.UX provides the tools and methods to do just that, whether you're designing products, services, or internal business systems. User Experience Foundations provides a reasoned and authoritative explanation of what UX is, why it works, and what tools and techniques are involved, in line with the BCS Foundation and Practitioner certificates in User Experience, based on ISO 9241-210.This new edition includes expanded discussion of more recent developments such as remote user research, design systems and the use of AI.Written for existing and aspiring UX researchers, UI designers and product managers alike, as well as developers and business analysts, User Experience Foundations will help you to distinguish between short-term trends and the timeless principles underlying the delivery of value to users.